10 affordable jewelry brands you should know
We have witnessed the rise and rise of demi-fine jewelry in recent years. In fact, searches for “gold plated” jewelry have increased 60% since 2020. Before this affordable middle market arrived, women had to choose between costume styles made with cheap irritating metals (you know the ones that dye skin green) and thinner, expensive pieces that are meant to last a lifetime.
Here has Red, we always champion the capsule wardrobe and investment jewelry – but we also realize that it’s hard to get creative with just a few pieces in your repertoire. The beauty of the semi-final is that it is both affordable and good quality, so you can keep a few items rotating season after season. And since layering is a huge trend in 2022, you’ll need a good collection of chains, pendant necklaces, earrings, bracelets, bangles, and rings to stack as you please.
Semi-fine jewelry is often made with sterling silver or gold vermeil, a process in which cheaper base metals are dipped in real gold, to keep costs down. If done correctly (watch out for our flash plating or anything oddly cheap: yes, it probably is is too good to be true) it should last you a good few years. To preserve your plated treasures, avoid all contact with water, perfumes and beauty products, and especially do not train in them.
But if you’d rather take a carefree approach (Margot Robbie has worn Missoma to red carpet events and while surfing), there are ways around it. In a bid to be more sustainable, brands are considering circularity for their pieces in 2022 – Monica Vinader is offering a five-year warranty plus a lifetime repair service, and Edge of Ember is launching its Re/Make Jewelery workshop (where customers can pay for replating, repairs or cleaning) in May.
Semi-fine jewelery convinced enough is made for you? Check out our guide to the best brands in affordable jewelry before you make your first purchase.
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