5 Reasons Beauty Brands Should Hire Verified Freelance Marketers

In 2020, the coronavirus destabilized the beauty industry – and the industry is still on the move today. From 2005 to 2019, global beauty revenues grew steadily, according to a McKinsey report. In 2020, however, they fell 9.7% year-on-year, according to an IBIS report. With only essential businesses operating, people were obviously going out less and wearing less makeup.

Another seismic shift? While there, people downloaded TikTok. It was the most downloaded app of 2020, and it accelerated and decentralized beauty trend cycles.

How should beauty brands approach marketing in this wildly fluctuating demand landscape? By relying on selected freelancers on on-demand talent platforms. MarketerHire, for example, connects brands with top independent marketers quickly and without long-term contracts.

It’s hard to ignore such a nimble option amid the ongoing pandemic uncertainties and ever-changing TikTok beauty trends.

Still not sure? Here are five main reasons why freelance marketers make sense.

1. They can help your products go viral on TikTok.

TikTok’s superpower could be the marketing of beauty products. Look at skincare brand The Ordinary: It’s had major hits on TikTok, like a user-generated viral before-and-after duo highlighting the power of its $8 peeling solution, which has garnered more than 600,000 likes I like. Such traction from TikTok can reduce customer acquisition costs (CAC), according to Doe Lashes CEO Jason Wong. “Our CAC on Facebook is $27 [at Doe Lashes], and our mixed CAC is $8 because of TikTok,” Wong told MarketerHire. “[Organic] TikTok has lowered our customer acquisition costs by 60%. »

Thanks to the platform’s near-prophetic algorithm, other beauty brands may experience similar success with organic and earned TikTok. An independent social media manager can help you test the channel (or audit your current strategy) and see for yourself.

2. They can make a paid social conversion faster than you.

If your paid social strategy is still in the making or was derailed by Apple’s privacy updates last year, a freelancer can help. Ask Drishay Menon, co-founder of men’s grooming brand Bottlecode. In the company’s early days, he and his fellow founders tried to cobble together their paid-for social strategy. It was harder than it looked. “How do you learn from these channels when you’re limited by money?” Menon told MarketerHire. “It was really difficult to be able to understand: Are we doing this correctly?”

Freelancers do not face the same challenges. They work with multiple clients and have varied and recent data points on performance criteria and optimal targeting. So Menon hired a freelance social media marketing specialist through MarketerHire and saw results quickly. Bottlecode revenue grew 18% MoM for five consecutive months.

3. They’ve worked for beauty giants like Glossier and Curology.

“A much better marketer will be freelancing for you than 99% of companies will work for you,” explained MarketerHire CEO Chris Toy. This is especially true for beauty brands that hire through MarketerHire’s network, which includes freelance marketers who have worked with Glossier, Curology, Elizabeth Arden, and more. Recruits like these have worked on national campaigns and know the beauty landscape inside out. With their help, you can hone your positioning and message until they resonate. Measure.

4. They can participate in key one-time projects, such as product quizzes.

Prose hit $100 million in revenue in 2021 selling custom blends of shampoos, conditioners and styling products formulated based on online quiz results. First-party data from beauty quizzes like these can get quite granular; Prose’s quiz, for example, asks questions about the user’s hair texture and family history around hair loss. This type of information can inform not only personalized products, but also personalized loyalty campaigns via email and SMS. With the right data architecture and strategy, a quiz can pay dividends for years to come, and a freelance marketer can defend you in the blink of an eye.

5. They are available on demand.

Hiring a full-time candidate can take months. MarketerHire can connect you with a freelancer in just 48 hours. “Demand is a really powerful concept,” said Chris Toy. “With MarketerHire, the goal was to take inspiration from other big technology players such as the streaming and transport industries to achieve continuous innovation.” Beauty trends move fast, and with MarketerHire, you can too. They’ll connect you with a handpicked freelance marketer tailored to your needs in as little as 48 hours.

Get started with MarketerHire today. With code Beauty500, you can get $500 off your first rental with MarketerHire.

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