7 Black-Owned Skincare Brands to Try in 2022
Many of you know how much I love Eadem and the brand’s first product, Milk Marvel Dark Spot Corrector. Unsurprisingly, co-founders Alice Lin Glover and Marie Kouadio Amouzam was inspired to create an item that met the needs of people of color without being harmful. Sounds like it would be a given, right? Wrong. The Unfortunately, there are many toxic ingredients in products marketed for melanin-rich skin.
“My co-founder Marie and I have always been pretty obsessed with skincare, and years before we started Eadem, we had fun swapping tips,” says Glover. “It was during these conversations that we noticed how many ‘tweaks’ we needed to make to create a safe yet effective skincare routine that actually worked for our melanin-rich skin without stripping it or lightening it. We decided to follow our intuition and create a brand designed specifically for women like us, one that doesn’t push the one-size-fits-all Western beauty ideals you see everywhere, and instead celebrates our diverse skin colors and cultures. Eadem is not a marketing game about the clean beauty trend or diversity in the name of diversity, it’s about the real needs and unique perspectives of women of color.
What makes Milk Marvel Dark Spot Corrector the perfect product to meet these needs? Its well-researched and thoughtful formulation. “After years of research, Marie and I realized that we weren’t the only ones dealing with post-inflammatory hyperpigmentation – it’s actually the number one reason people of color visit the dermatologist! Our serum is designed to gently and effectively target dark spots caused by hyperpigmentation without lightening the overall skin tone. Our product formulation philosophy is built around Smart Melanin Beauty, which means we only use high-performance, melanin-friendly ingredients with proven efficacy on colored skin. Our active ingredients are carefully chosen and used in the most effective dosage to be gentle on the skin, without aggravating it or altering the skin tone. A key ingredient we use is amber seaweed. It targets excess pigmentation only and is supported by other star ingredients like licorice root, niacinamide and encapsulated vitamin C, which further brightens, smoothes and eliminates excess pigmentation.
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