7 brands that are the “Apple” of their niche

Herman Miller

Is it worth spending more than a thousand euros on a chair to work? You might not think it, but many of the world’s top consulting firms have their offices full of chairs from this brand. The idea here is clear: a person who works comfortably he can do more and he will give up less times due to trauma issue.

On the other hand, Hermann Miller in no way neglects the pattern. Its catalog is a spectacle of shapes and colors that enters through the eyes. Exactly the same as when you go to the Apple website and start bugging the colors of the new iPhone.


James Dyson is a bit like the Steve Jobs of vacuum cleaners. An entrepreneur who did everything to develop his idea of portable cyclonic vacuum cleaner. Nobody wanted to do it for him, and they said he was crazy to try. The parallel with Jobs and HP stands alone.

Dyson is currently the best vacuum cleaner brand in the world, but with a difference. Their prices may seem absurd, but products like the Dyson V15 Detect Absolute work wonders. The build quality is so high, and the details so precise, it’s easy to forget you’ve spent over $600 on a vacuum cleaner. Along with the hair dryer, Dyson also ended up showing its quality, making the Supersonic almost as coveted as the iPhone.


nintendo oled switch

Nintendo also has its points in common with the company headed by Tim Cook. Their ecosystems They are designed to be fully firm. The consoles and the games they distribute are also thought out in detail. They even present rather experimental technologies to improve the gaming experience. Nintendo and Apple are not as far apart conceptually as it seems at first glance.

In terms of price, Nintendo can offer you a less powerful console than the competition, even at a similar price. But… what difference does it make? The Nintendo customer is looking for a live that no other brand can offer. Whoever is done with the Switch to play Mario, Zelda or Pokémon, basically makes a similar reasoning to buying a MacBook Pro only to be able to work with macOS.


An elegant brand, with highly selected products and with great manufacturing quality behind it. Sonos is a brand that has had enough of Apple to get to where you are right now.

As with those in Cupertino, Sonos doesn’t have the most open system in the world. However, customers continue to choose this brand for its integration, quality and how advanced they are in multi-room sound.


There are many types of construction sets, but none of the lego quality. The Danish toy company has worked very well over the years to offer a product that is durable, resistant and can be passed on perfectly from generation to generation.

LEGOs are made to last, they are backwards compatible and they have that prestige that white labels don’t have. Everyone knows how to tell a real LEGO from an imitation.


Analogue is dedicated to the commercialization of time machines, i.e. retro consoles which can take you back to those unforgettable childhood moments.

Analog products do not have cheap prices, but all of them surprise with their philosophy of mark and for him pattern. Analogue markets consoles with a high degree of aesthetics, quality hardware and durable materials.

There are many brands competing in the retro console market with modern hardware, but here Analogue stands out from the competition in one fundamental point: analogs cannot be used original cartridges. No savegames or ROMs downloaded from the internet. If Apple made retro consoles, they sure would.

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