All-New 5 Mini Surprise Gourmet Brands feature miniature favorites from Subway, Sonic, TGI Fridays, Carl’s Jr, White Castle, and more.
Award-winning global toymaker ZURU offers a brand new Foodie line as the latest installment of his hugely successful Range 5 Mini Surprise Brands. The new release features the first-ever collection with over 50 miniature versions of fast food favorites. Fans of Carl’s Jr., Subway, Sonic, TGI Fridays, White Castle and more will soon be able to unwrap, peel and reveal perfectly small versions of the foods they love. Inside Foodie Mini Brands capsules, surprises will include subs, buffalo wings, burgers and sliders, curly fries, fancy shakes, runny corndog with mustard and a slice of glazed rib .
“We are thrilled to offer new minis of so many fiercely delicious subs, sides, snacks and drinks from beloved brands,” said Aneisha Vieira, Global Brand Manager, ZURU Toys. “When it comes to imaginative play, we just can’t help it, and this all-new Foodie line is the latest example of how ZURU delivers oversized joy from the tiniest of packages.”
Rare moments that improve the game
The Ultra and Super Rare offerings will also whet appetites. The Foodie Collection Ultra Rare Frozen Moments Minis, which appear frozen in time or in the middle of a bite, will allow collectors to playfully replicate the way they savor flavors in real life. Rare Golden Minis, including a jaw-dropping Hard Rock Café Chocolate Milkshake and an amazing Sonic Footlong Chili Cheese Dog, arrive as delicious golden metallic minis. The two 5 Surprise extensions have become a popular option from Mini Brands powering content from TikTok creators.
Food court fun expands the imagination
The new Foodie Mini Brands collection lets fans display their favorite minis in a super realistic food court. The Foodie Mini Brands food court comes with a mini that can only be found in the set and is the perfect place to display and play with a personal collection – fill the fast food counter, use the free kiosk- service and staging the seats. Region.
The range will also feature the 5 Surprise Foodie Mini Brands Collectible Case complete with 5 exclusive minis not found elsewhere. The Collector’s Case can store up to 30 Foodie Minis – just unbox more Foodie Mini Brands capsules to access the full collection. “We believe the game is only limited by the imagination, and with 500 minis in development and counting, we’re only beginning to scratch the surface of what’s possible,” said Aneisha Vieira, Global Brand Director, ZURU Toys. “Kids young and old took notice, making 5 Surprise Mini Brands a phenomenon that generated over 3 billion views on TikTok and became the #1 bestseller among collectible toys in 2021. “
The new Foodie minis will be available at Walmart and Target starting mid-July 2022 and are designed for ages 5 and up, with an SRP of $8.49.
20 Mega Minis available exclusively at SONIC
On June 27, all-new Mega Minis arrive at select SONIC locations nationwide, giving 5 Surprise Mini Brands fans a chance to pair the real-life version of their favorite meals with an adorable miniature. Only found inside SONIC Wacky Pack Kids Meals while supplies last, the 20 Mega Minis feature toy versions of SONIC’s Footlong Quarter Pound Coney Hot Dog, golden brown Tots and a selection of Slushes, including Super Rare Metallic Mega Minis.
Fans can follow Mini Brands on TikTok and Instagram for the latest news and updates on upcoming collections.