Animoca Brands Corporation Ltd’s Quidd Partners with MGA Entertainment to Launch LOL Surprise!™ Digital Collectibles

The collaboration with Quidd brings these collectible and customizable toys to over eight million users and millions more who want to contribute their fandom in gamified digital items and NFTs.

Quidd, a subsidiary of Animoca Brands Corporation Ltd, has partnered with MGA Entertainment to bring MGA’s LOL Surprise!™ characters to digital collectibles.

Quidd will be providing a solid supply of officially licensed LOL Surprise digital collectibles! ™ available through the Quidd app and on the blockchain.

Quidd is the premier digital collectibles and NFT marketplace and studio and is the first marketplace designed for the purchase and sale of limited edition, individually serialized digital collectibles and NFTs.

Its unique mintables technology and easy-to-use platform makes digital and NFT mining accessible to a mass audience of all levels of crypto experience.

For over five years, Quidd has facilitated the issuance, sale and trade of officially licensed, limited edition digital collectibles, featuring more than 325 of the world’s most popular brands, including Disney, Game of Thrones, Rick and Morty and many more. .

The partnership with MGA presents another way for Animoca to extend the NFT experience.

Launching with three unique collections

MGA Entertainment is the largest and largest privately held toy company in the United States and its LOL Surprise!™ is the best-selling toy line.

The company creates innovative, proprietary and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home decor, stationery and sport. Some of its big names include award-winning brands such as LOL Surprise!™, Little Tikes®, Rainbow High™, Bratz®, Na! N / A! N / A! Surprise™, Baby Born® Surprise and Zapf Creation®.

The collaboration with Quidd brings these collectible and customizable toys to over eight million users and millions more who want to contribute their fandom in gamified digital items and NFTs.

The collaboration will launch with three unique collections. The first series of portraits, stickers and collectible accessories will celebrate the series of dolls, rarities and customization of the toy line. As a Quidd Mintables collectible, these collectibles can be purchased with a credit card, and all items can be minted on the blockchain if users choose to do so. This would allow users to start their first NFT collections on blockchain permanence.

A second collection of unique, limited and highly coveted 3D NFTs will allow fans to show their love of LOL Surprise!™ in the open digital universe. The final collection of Metaverse Game Pieces will allow collectors to bring their LOL Surprise avatars! ™ on other platforms such as The Sandbox.

“What I love about our LOL Surprise! collaboration is that we’re taking this beloved physical toy and giving fans, whether they’re crypto savvy or not, a digital collecting and gaming experience. tangible and fun,” Quidd VP of Content Sam says Barberie. “We want to celebrate what makes LOL Surprise! special: toys that are surprising, collectible and focused on self-expression and customization.”

CEO and Founder of MGA Entertainment, Isaac Larian, said, “We are thrilled to partner with Quidd to continue LOL Surprise’s journey into the digital space and position MGA Entertainment at the forefront of innovation. This collaboration will allow collectors to show off their fandom in the growing metaverse ecosystem. and discover LOL Surprise! in a whole new way. »

The first LOL Surprise!™ collection will be released on March 29, 2022 on the Quidd Marketplace and Apps.

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