BBC Studios brings global brands for all ages to Las Vegas – Licensing.biz
With Licensing Expo 2022 opening in Las Vegas today (May 24), BBC Studios is set to share an impressive list of brands with delegates.
BBC Studios series of titles includes global pre-school hit Blueyadventures in time and space with Doctor Whomulti-award winning animation Hi Duggeepopular entertainment show Top of the line and the BBC Earth natural history brand.
“We are excited to share our incredible range of brands with the industry, to let people know about our latest plans and products and to meet potential new licensees,” said Stephen Davies, General Manager of Consumer Products and Licensing. , BBC Studios. “It’s been a while since we’ve been able to get together like this and we certainly have a lot to catch up on – including a globally successful preschool show BlueyNew Doctor Who and so many other popular brands we have in our roster and in development.
Licensing Expo is also an opportunity for BBC Studios to discuss the recently launched Kids & Family division, which combines the exceptional talent and expertise of BBC’s children’s production team with investment in content, customer and brand experience within BBC Studios in a new integral part. from the BBC Studios content powerhouse.
Worldwide hit animation Bluey was Disney Junior’s No. 1 pilot with children ages 2-5 in 2021 in the United States.
As audiences around the world fall in love with the adorable Blue Heeler pup, family and friends, Bluey set viewing records in his native Australia and featured in the top three Disney Junior shows in five EMEA markets. BBC Studios is building a long-term global licensing program for the brand and has already appointed agencies and licensees in markets around the world. Major existing deals include primary toy partner Moose Toys and senior publisher Penguin Random House, as well as global and multi-jurisdictional deals including VTech, Crayola, Colgate and a recently announced deal with Hasbro.
Season three of Bluey debuted on ABC TV in Australia in November 2021 and is set to air globally on Disney platforms later this year. It was recently announced that the hit show Bluey’s Big Game will be touring the United States from November 2022 after a successful debut in Australia. The show also made international headlines for an innovative partnership with Airbnb which saw the Heelers’ home recreated ‘for real life’ in Brisbane for one lucky family.
“Bluey had some incredible years of rapid growth with strong sales in all markets and product lines; we are excited about the future of the brand and we have put in place a solid platform to support the development of Bluey long-term,” says Andrew Carley, Director of Global Licensing, BBC Studios. “The show itself is so special and touches so many people and we’re thrilled to have a fantastic global licensing program in place with partners around the world who are busy creating great products and experiences for fans. ”
With over 58 years of history as the world’s longest-running action-adventure television show and the Doctor’s next regeneration due to air later this year, Doctor Who is a successful global franchise with hundreds of thousands of fans worldwide and over 50 long-time licensees, including Character Options, Moonpig.com Limited, Winning Moves, Eaglemoss, Build-A-
Titan has renewed its worldwide licensing agreement for collectibles, apparel, cards, art prints and gifts/novelties. Battlefront Miniatures will continue to produce toys and games in Europe, the United States, Canada and New Zealand.
Multi-BAFTA and Emmy award-winning preschool animation Hi Duggee continues to delight fans and was recently commissioned for a fourth series and made headlines for special collaborations with fitness guru Joe Wicks and naturalist David Attenborough who told green planet badge. Hi Duggee has an impressive global footprint in over 150 territories and over 1.2 million fans on its social media channels, and its official YouTube channel has over 1 billion lifetime views. In 2021 in the UK, Hi Duggee was the most-watched children’s show on CBeebies and has been streamed over 250 million times on BBC iPlayer.
The licensing program continues to grow with new UK licensees recently announced for health and beauty products, H&A and an expanded range of wheeled toys from MV Sports. The main toy partners are Golden Bear (UK), Bizak (Spain) and Lansay (France), with wooden toys from 8th Wonder in the UK and role-playing games and bubbles from HTI Toys (UK). United). Primary publishing deals are with Penguin Random House (UK), which recently scored a #1 bestseller for World Book Day badge, and Hachette (France). Ypsilon Licensing was announced as agent for Spain last year while France TV is licensing agent for France.
Earlier this year a new attraction, Hey Duggee’s Big Adventure Badge, opened at CBeebies Land at Alton Towers Resort in the UK.
Mandy Thwaites, Director, Magazines & Consumer Products, UK Division, BBC Studios, said: “Hey Duggee continues to delight audiences and we continue to be delighted with the growth of the brand. We have great existing partners for Hey Duggee and we continue to welcome more on board. It’s going to be an exciting year for the brand with new content to share later this year and new partnerships to be announced soon.
Top of the line
Top of the line is still in pole position with its 31st series and BBC Studios is looking to expand the successful global brand’s licensing portfolio. Current successful partnerships include Danilo for cards and calendars and TDP and Aykroyds for sleepwear, DreamTex as bedding partner and Assured Products Ltd for car cleaning gift sets. Kimm and Miller are partners for food giveaways, Immediate Media for magazines, and recently signed Ginger Fox for board games. BB Designs will also work on the direct-to-consumer website selling multiple product areas.
As BBC Studios’ natural history content pipeline grows bigger than ever, the BBC Earth brand continues its partnerships with Teemill, which has added a fun children’s collection to its sustainable clothing range, and Danilo for maps and calendars.
BBC Studios is at stand N204 for the duration of Licensing Expo 2022 with office representatives from all global markets attending.