Brands featured in new Smyths Christmas ad

Smyths Toys Superstores Christmas 2022 announcement is here and sees Oscar once again interacting with many of the year’s best toys from top brands and hot properties.

In this highly anticipated commercial, Oscar interacts with several of the best toys of the year, giving viewers a taste of the fun and imagination these toys will bring this Christmas season. Viewers can watch Ziggy the Robo Dog run around a cafe on Christmas as the theme song asks “Do you really want to go to Smyths Toys supermarkets?”

The ad also features appearances from Jurassic World Dominion’s Slashin’ Attack Therizinosauris, which uses its claws as a topiary, to fashion a snowman. Minecraft’s Spider-Man, Buzz Lightyear and Ender Dragon also play a starring role, while Barbie’s Winter Holiday Fun range adds to the festive vibe.

There are appearances from other favorites, like members of the Squishmallows Squad, Kindi Kids and the LOL Surprise! Fashion dolls. Potterheads can keep an eye out for an appearance from 12 Grimmauld Place from Lego Harry Potter and some fan-favorite characters, including Harry.

The brand advertising launch will be supported by an integrated 360° marketing campaign, which will include a YouTube campaign and social media campaigns on Facebook and Instagram. Smyths Toys supermarkets will also work with influencers to increase views and run contests.

Watch the Christmas announcement below.

Sinead Byrne, Co-Head of Marketing at Smyths Toys Superstores, said: “We are delighted to unveil our new Christmas advert. With a brand new song to ring in the holidays, Oscar is back with this year’s top toys. Kids can watch and re-watch the ad to spot all of their favorite toys. »

The full two-minute version of the song is available to stream from Friday, November 4 on all streaming platforms, including Amazon Music, Apple Music, Spotify and YouTube Music.

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