CandyLab Toys is about to launch affordable wooden die-cast cars

The small car market has never been so large, impressive, diverse or accessible. They come in a variety of shapes and sizes and range from $0.50 gas station plastic pieces to complex and functional Lego plastic pieces to $350.00…um, plastic pieces. And yet, there are still small niches for new products. The makers of some of our favorite vintage-style wooden cars, CandyLab Toys, are getting ready to release an all-new style that combines the traditional die-cast toy with the premium feel of wood.

Similar to how the company launched its original line, CandyLab turned to Kickstarter to put the new idea into motion. By Thursday morning November 15, with 19 days left, 236 backers had raised $13,820, well above the $5,000 goal. For a single mystery car, it costs the backer $6. For $216, the premium package, the buyer will receive eight of each of six different car styles.

So what’s the problem ? Well, these cars took about two years of research and development before they reached the final design. The base of the car is basically a die-cast alloy plate, with small wheels attached. On top of that is a painted beech wood body with “metallic foil accents”. A custom wood screw attaches the two.

CandyLab is equally enthusiastic about the packaging. Remembering the days when Matchbox cars actually came in small toy-sized single-serving boxes, each wooden die-cast car comes in colorful packaging carefully designed for a single car. There are six different ride types at initial launch: Taxi Turvy, Red Racer #5, Blue Racer #8, Bubble Gum, Woodie, and Shewiff. The names are pretty self-explanatory about the personalities of each.

Although this is a Kickstarter, CandyLab notes that open orders will ship immediately when the campaign ends. This should ensure that the cars will be delivered in time for that big day in December. We know what we’ll get for stocking stuffers.

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