Argos launches mega sale of favorite toy brands with up to 50% off
With Black Friday not for two months, it’s no surprise that some retailers are testing the waters with their own sales launches. And what better sector to choose than toys,…
Augmented play: how toy brands can embrace the success of Pokémon Go
Wikitude CEO Martin Herdina explains why augmented reality is essential for toy brands. This year, the Pokémon franchise celebrates its 25th anniversary. The Pokémon Go mobile game has largely contributed…
The best brands of charitable and sustainable toys – SheKnows
The problem with always wanting to make our kids happy is that it often means buying them whatever we can afford (that’s for sure), without worrying about details like the…
Listening to toy brands and why Voice is the next frontier for the industry – ToyNews
Robert hutchins January 17, 2020 Highlight, Marketing, Retail, Technology 2,646 views This week’s industry opinion comes from Joel davis, CEO of advertising technology company Might Social and award-winning international entrepreneur…
From Lego to Barbie, How Classic Toy Brands Stay Relevant Every Holiday Season
Parents who struggle to find the perfect gifts for their children can rest assured that classic toy brands like Lego are always a safe bet. Some toy industry experts say…
Poundland’s new toy line targets expensive toy brands
Poundland is offering a new line of children’s toys to face the price tag of sought-after brands (Image: Supplied) // Poundland Unveils New Line Of Toys For Kids To Face…
Best Eco Toy Brands – Earth911
The toy industry is much better known for its cheap plastics and toxic chemicals only for transparency and high environmental standards. The green toy market offers a myriad FSC certified…
GI Joe develops a cinematic universe with other major toy brands
In case you haven’t noticed, large-scale cinematic universes are the “in” thing in Hollywood. Marvel Studios popularized the franchise model, and now we’re getting expanded universes for everything from DC…