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Toy brands

How does Gen Z react to brands?

Described as “the most disruptive generation”, Gen Z is already on track to overtake millennial income by 2031. This makes the generation born between 1995 and 2010 a highly sought after demographic for companies seeking to maintain their…

4 retail lessons from big brands

Perhaps one of the biggest influences of the COVID pandemic has been the acceleration of the shift to digital spaces, whether for commerce or subscribers. Many are eager to jump into trends in social, crypto and virtual spaces, but as the…