Toy brands – Rio World http://rioworld.org/ Thu, 15 Sep 2022 13:37:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://rioworld.org/wp-content/uploads/2021/10/icon-8-120x120.png Toy brands – Rio World http://rioworld.org/ 32 32 Furry and Fabulous: Why Brands Shouldn’t Ignore Pet Influencers https://rioworld.org/furry-and-fabulous-why-brands-shouldnt-ignore-pet-influencers/ Wed, 14 Sep 2022 14:11:45 +0000 https://rioworld.org/furry-and-fabulous-why-brands-shouldnt-ignore-pet-influencers/ White, gorgeous, and impeccably dressed, Sasha and Piper relax on park benches, pose in designer harnesses, sport fashionable bandanas, and strut their stuff on casual dates with friends. The duo have deals with brands such as Dyson, Hush Puppies, Hansgrohe, among others. Instagram stars in her own right, Sasha recently turned ten, and “mom” Carrie […]]]>

White, gorgeous, and impeccably dressed, Sasha and Piper relax on park benches, pose in designer harnesses, sport fashionable bandanas, and strut their stuff on casual dates with friends. The duo have deals with brands such as Dyson, Hush Puppies, Hansgrohe, among others.

Instagram stars in her own right, Sasha recently turned ten, and “mom” Carrie Er threw her a lavish party. Sasha wore a custom-embroidered Burberry bandana, a matching snood and a stylish pearl necklace to complete the look. A custom tiered figurine cake was ordered and all of her best friends were in attendance to celebrate her million dollar attendance.

Sasha and Piper are among Singapore’s most famous four-legged influencers, bringing in dollars, deals and hundreds and thousands of likes for every #toungueouttuesday post.

Pet influencers have been around for over a decade, but during the height of Covid, pets – the industry’s lesser-known sidekicks turned stars – have come to the fore. Some have even achieved iconic status. Take the example of Neville Jacobs, the beloved bull terrier of designer Marc Jacobs, who has been dubbed “the hardest working dog in fashion” by Magazine T. For this dog, it’s not a world of dog-eating dogs, just an incredibly whimsical world. He bears his father’s famous surname, eats burgers from a tray served by a butler wearing a bow tie, is chauffeured around town, lounges by a pool, has a strong fanbase of more of 185,000 followers on Instagram and appears on covers with Kendall Jenner and Hailey Beiber.


Bark the right tree

These days, pet influencers (and their owners) with big social media followers command tens of thousands of dollars to create content for brands.

And it works: Dogs don’t divide opinion or cause controversy (hint: Li YeFeng’s recent solicitation charges). According to Loni Edwards, CEO and founder of The Dog Agency, the platform which represents more than 150 animal influencers, including Dunkin Ducks (2.1 million followers on TikTok, and Toby Toad (193,000 followers on Instagram), adds that animals companies provide stronger brand security.

“A human influencer runs the risk of a scandal, gets drunk at a party, tweets or does something offensive,” she says.

While the dogs are cute, lovable, and crowd favorites. As a bonus, they come with a higher engagement rate.

For example, media listener SpearRJ quotes: “Kim Kardashian’s Instagram has a 1.68% engagement rate. By comparison, famous wolfdog @Loki has an engagement rate of 2.51% and garners over 50,000 likes for each post.

Loki, part husky, malamute, and wolf, has deals with Mercedes Benz, Toyota Grand Prix, and Grounds & Hounds Coffee, among others.

Nisarg Shah, co-founder and CEO of global influencer management platform, affable.ai, points out that pet influencers are like human influencers, just more appealing across demographics. They also elicit more positive reactions and higher engagement.

He says, “Only the top 10 influencers from 10 Asian countries on Instagram give brands a reach of 308 million followers. There’s nothing simpler than cute furry friends to boost engagement. He also adds that furry influencers help build an emotional connection with audiences and can tap into unfamiliar audiences.

Scratch the pet itch

“With Pet Influencers, you get lighthearted content, there’s no pseudo-intellectual talk and advice about love or life; and that kind of pure escapism is why people come to social media,” says Pooja Banerjee of Glocal Communications.

And now, the wide reach of these dogs serves as a prism in the world of high fashion: John Lewis, Britain’s largest department store chain, reports that sales of dog coats have increased by 420% by year-over-year in 2021, with dog-sweater sales up 2,200%.

In mid-December, Chinese pet lifestyle brand Vetreska closed its Series B funding at US$20 million. The startup, founded in 2017, has many “viral” products, including Bubble Luggage, a breathable suitcase-shaped carry bag that looks like a watermelon or peach.

“The Chinese pet industry has grown by 30% per year, which is virtually unprecedented,” said Donald Kng, co-founder of Vetreska. “Coupled with the fact that large foreign direct investments in China are investing in the consumer market as well as gross domestic product growth policies in China, this has made it easier for us to choose to start our business there, not to mention the sheer size of the Chinese population. »

Xiaomi’s investment arm also bet on two pet lifestyle brands – Kittens & Puppies and Furry Tail – in late 2019 as part of their smart home strategy. Market research provider Euromonitor International finds that the global market for non-food pet products, including apparel, is expected to grow from US$28 billion in 2021 to US$32 billion by last quarter of 2023.

No wonder then that brands like Tommy Hilfiger go further than chic collars and matching bows. The brand recently announced its first collection for pets in collaboration with its licensee partner Kanine to parade in 2023. The collection will include a range of clothing, accessories and home products in the iconic red, white and blue stripes of the mark with touches of pink and green. More recently, Hugo Boss also dipped its paws into the pet category by announcing a line of dogs to launch this fall.

In June, Celine succumbed to the craze and recruited Elvis, creative director Hedi Slimane’s labradoodle, to lead a campaign for her next series of pet accessories. The LVMH-owned fashion house has followed in the footsteps of Hermès, Louis Vuitton, Fendi, Prada, Ralph Lauren, Versace and Moschino, offering an ultra-luxury collection of pet accessories “rooted in Celine’s rich expertise in leather goods”.

enjoy the glory

Some furry dogs earn more than a white collar frame in a month. According to affable.ai, these influencers can typically earn between US$1,000 and US$6,000 per post, but the big bucks come down to the number of followers. “For every thousand followers, pet influencers can command around $15 per post. The staggering annual earnings are linked to followers. With engagement rates of up to 10% to 40% per post, brands can reach new audiences in creative ways,” says Shah.


For your viewing pleasure, here is a list of the top canine influencers in Asia, according to affable.ai. Scroll for science-backed stress relief.

Singapore’s Best Dogs

CobetheCorgi

About: A Pembroke Welsh corgi from Singapore.
Followers: 66 125
Average engagement rate: 5.5%

Honey muffin can

About: Muffin is a Shih Tzu boy while Honey is a Shih Tzu girl.
Followers: 49,764
Average engagement rate: 1.40%

Macykrazeeelabrador

About: A white Labrador from Singapore who recently moved to Melbourne. The account has occasional posts from big brothers Milo, Rascal and Princess
Followers: 30 273
Average engagement rate: 0.7%

Rosie the poetry

About: A recused black fluffy bastard living his best life in Singapore! Rosie gets a lot of press attention and has been featured in Mothership Singapore and Yahoo.
Followers: 28,800
Average engagement rate: 5%

The best dogs in South Korea

Miso-Ara

About: These cute poodles recently welcomed a new human into the pack. The red Toy Poodle and the white Toy Poodle which have a wild following on TikTok and Instagram.
Followers: 260,000 on Instagram / 13325454 on TikTok
Average engagement rate: 18.5%

Griffinfrenchi

About: “Public Figures” Griffin and Haru have a total of 5 million fans on social media. Their “mom” describes them as the “cutest French potatoes”.
Followers: 432,370 on Instagram
Average engagement rate: 2%

Mr. Inimi

About: Odong, Lotto, and Haru are heavily into food, fashion, eye care products, and sparkly tutus and bows. When they’re not busy traveling, thinking about pet cakes or serving up looks, the trio take the time to collect donations for the rescue pups.
Followers: 350,000 on Instagram
Average engagement rate: 0.3%

The best dogs in the Philippines

chowderthebeardog

About: Adorable plush brothers Chowder, Tofu, and Baewolf are lovable pooches from the Philippines who are winning the internet with their bear cuteness.
Followers: 371770 on Instagram
Average engagement rate: 2.4%

Hlee2433

About: Gom and Dami’s chronicles with their human brother Woolee have built a solid portfolio of over 98,000 followers on Instagram alone.
Followers: 98,905 on Instagram
Average engagement rate: 2.4%

Huskyter TV

About: Chronicles of the adventures of Tammy, Cream O, Sugar, Mochi, Henri and Reese, are a canine club in their own right. Hosting dog shows, running a popular dog lifestyle YouTube channel, selling merchandise – it’s a busy life for them.
Followers: 98,905 on Instagram
Average engagement rate: 2.4%

The best dogs in Indonesia

Byeonbaekbeom

About: Happy puppy Baekkyon lives a relatively simple life with his human siblings. The story is a diary of their little pleasures: walks on the beach, trips to the park and grooming sessions.
Followers: 356,130 on Instagram
Average engagement rate: 18.1%

Elvis Barksley

About: Sir Eggsy Barksley is an Alaskan Malamute in Jakarta
Followers: 153,000 on Instagram
Average engagement rate: N / A

Louloumypom

About: Loulou died at the end of August. Fans of his mom Marie-Eve Morabito and around the world cherish his paw memories on the account.
Followers: 120500 on Instagram
Average engagement rate: 7.4%

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How is influencer marketing evolving? What brands need to know https://rioworld.org/how-is-influencer-marketing-evolving-what-brands-need-to-know/ Tue, 13 Sep 2022 14:40:13 +0000 https://rioworld.org/how-is-influencer-marketing-evolving-what-brands-need-to-know/ Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should do it too. The great interest in social commerce via social media has drawn marketers to influencers, looking for opportunities to grab customer attention. Influencer feedback on products and services has become a critical growth driver for […]]]>

Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should do it too.

The great interest in social commerce via social media has drawn marketers to influencers, looking for opportunities to grab customer attention. Influencer feedback on products and services has become a critical growth driver for many brands on social media.

Today, the choice of influencers can seem as overwhelming as the platforms themselves. Thus, marketing managers must exercise a wise selection compared to past years.

The evolution of social media platforms

Influencers were born from the high usage of social media by consumers. They dominate on these platforms. Internet users came to see and listen to the suggestions of influencers for their choice of products and services. This shift in behavior has led social media platforms to redevelop their environments to attract influencers and their audiences.

Take YouTube, for example. An eMarketer article noted a Hub Research study in which 43% of US consumers surveyed watch YouTube videos from influencers weekly. In response, YouTube is increasing its reliance on creators to drive engagement on the platform. Given the high consumer interest in viewing, it makes sense that YouTube has a strong relationship with its influencers. This makes it easier to compete with TikTok, which I talked about in a previous article.

TikTok has combined the best features of video — making it a formidable presence against Instagram and YouTube — while building creative communities around particular topics in a similar way to Twitter. This has made TikTok the best of both worlds and encourages an environment where influencers can build communities. Micro-creators — influencers who focus on creating a product — thrive particularly well, carving out a hyper-engaged niche that TikTok has become famous for.

This all reflects the significant seed development for social commerce features. Social commerce allows subscribers to conduct purchase activities, such as autofill payment, without leaving the initial platform where the purchase is initiated, i.e. the social media feed. This simplifies attributions and extends the customer experience that a brand and influencer have cultivated.

Related Article: Why Your Brand Should Care About Influencer Marketing

The Evolution of the Social Influencer

Meanwhile, the influencer ecosystem is being shaped by a new sophistication to attract followers to a profile. Some influencers succeed by building followers in an active community rather than an audience of followers. Having followers often means communication seems one-dimensional – influencers say a few observations, and followers react and comment on those observations. With a community, more discussions reflect everyone’s participation.

A community audience results from real people who want to engage and build relationships with the profiles they follow. Many influencers find that the effort leads to long-term leads – a form of creating long-term value and reducing customer churn. Additionally, people recognize that follower accounts can be faked or corrupted, so a profile may not speak to what the audience aspires to. So, good influencer choices for managers are those who want to speak to their audience more frequently and naturally.

Additionally, managers need to recognize the growing proliferation of one type of influencer online. A class of influencers called the creator class is emerging. Creators are influencers who use the products and services they describe in their videos and posts. They also create things from the products and services they mention.

For example, if I was a hobby and craft influencer, I might mention a particular brand of store where I pick up my items or a particular toy or brand I use to build my crafts. This class of creators create a different level of influence among their followers.

Influencers are feeling their growing presence online. As a result, they are starting to give platforms more weight. The Kardashians’ recent criticism of Instagram trying to be more like TikTok illustrates how high profile influencers are starting to weigh in more on the directions the platforms can take.

All of this comes as time spent on social media has reached its peak.

Daily social media usage, according to Statista, has gone from 145 to 147 minutes over the past two years. This means that platforms will likely continue to find ways to optimize their environments to prevent influencers from migrating from one platform. The more opportunities influencers have to make sales on a given platform, the more likely they are to stick around and not transfer resources to a competitor.

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Classy or rude? Marks walk a fine line to mark Queen’s death | The Queen https://rioworld.org/classy-or-rude-marks-walk-a-fine-line-to-mark-queens-death-the-queen/ Sat, 10 Sep 2022 12:46:00 +0000 https://rioworld.org/classy-or-rude-marks-walk-a-fine-line-to-mark-queens-death-the-queen/ Content is king, in #marketing at least, but many brands have found that the queen isn’t happy. Amid the uproar over the news of the Queen’s death, social media managers have struggled to figure out the best way to communicate with their customers. Was this the occasion to draw up a dark and respectful balance […]]]>

Content is king, in #marketing at least, but many brands have found that the queen isn’t happy.

Amid the uproar over the news of the Queen’s death, social media managers have struggled to figure out the best way to communicate with their customers.

Was this the occasion to draw up a dark and respectful balance sheet of his reign? Or was it just an opportunity?

Dale Vince, the founder of power company Ecotricity and chairman of Forest Green Rovers, tweeted a photo of the Queen mocking up wearing a green hat and green club shirt, with the words “Thank you Liz”.

The post prompted hundreds of complaints in response, to which he replied that he had met the Queen while collecting her OBE. “She was wearing a green dress and we talked about green energy and stuff,” he said. “It was a fun experience, and she had a good sense of humor – unlike some here.”

For commercial organizations, there is a fine line to walk between rude and classy. Not saying anything may seem disrespectful, but as customers have become more sophisticated consumers of media, even well-meaning messages can look like self-promotion.

Print newspapers on Friday were almost entirely ad-free after advertisers pulled out on news of the Queen’s death, and there are few signs that many are keen to return soon.

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The public reaction provides a clue. Legoland Windsor announced it would close last Friday with a tweet of a photo of a Lego model that looked like the Queen, while Playmobil shared a black and white Instagram image of one of its minifigures wearing a hat and holding a handbag with the words “Rest in Peace Queen Elizabeth II 1926-2022”.

Both messages received a lot of attention. Playmobil’s image was of a figure she started creating several years ago, named ‘Queen of England’, but her message was widely shared on social media as people gathered lists tributes deemed to be collected.

Crossfit UK has reposted a workout of the day called ‘Queen Elizabeth II’, originally created in June for the platinum jubilee, saying it was ‘only fitting that this workout is now turned into a tribute WOD to celebrate her life’ .

“This is very, very strange behavior,” one poster said in response. “Unbalanced stuff,” said another.

A post on Ann Summers’ homepage with a photo of the Queen and the words “Thank You Your Majesty” has been shared, with links and images to sex toys and other products below.

Ann Summers’ website. Photography: www.annsummers.com

For other brands, their banality or obscurity was enough to raise eyebrows.

Mark Borkowski, public relations consultant and author, described the Playmobil post as “a dumb thing to do”.

“People shouldn’t judge the mood of the nation from social media. The metrics come out — what’s happening on Twitter, on Instagram, the latest TikToks — but the people feeling the greatest loss right now aren’t in there. So when they see all these people dancing with clever ideas, it shows how alienated they are from the public.

Brands should wait to see what the public’s reaction to the Queen’s death is before responding, Borkowski said. “It’s going to challenge people and show where the real geniuses exist,” he said. “The Royal Family came out with pristine prose after the Meghan Markle show – ‘some memories may vary’. Brevity is a lost art.

A few companies, “disruptive startups,” might find they can fuel the scandal machine, Borkowski added. “But if you’re a brand with a larger audience, you have to be a lot more respectful.”

“I think that will resonate for a while because there’s no real good news on the horizon,” he added. “As we delve deeper into the strikes and blackouts etc., it will be a time that no one of any generation has experienced. It will put Charles front and center.

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Are these the weirdest tributes? Brands and celebrities mark Queen’s death https://rioworld.org/are-these-the-weirdest-tributes-brands-and-celebrities-mark-queens-death/ Fri, 09 Sep 2022 13:50:17 +0000 https://rioworld.org/are-these-the-weirdest-tributes-brands-and-celebrities-mark-queens-death/ Tributes poured in for the 70-year-old monarch, but not all were deemed appropriate As the world mourns and shares its memories of the monarch, so do celebrities, companies and brands – many of whom hail from particular places. Tributes have been posted on social media by manufacturers of children’s toys, fast food outlets and even […]]]>

Tributes poured in for the 70-year-old monarch, but not all were deemed appropriate

As the world mourns and shares its memories of the monarch, so do celebrities, companies and brands – many of whom hail from particular places.

Tributes have been posted on social media by manufacturers of children’s toys, fast food outlets and even a brand of sex toys – many of which were quick to point out that they may not be entirely memory-friendly of the Queen.

These are the weirdest tributes paid to Queen Elizabeth II by unlikely people and brands.

The weirdest tributes to Queen Elizabeth II so far.

Shrek’s Adventure is an interactive family experience in London based on the 2001 film.

They took to Twitter for their tribute, writing: “Shrek’s Adventure! London joins millions of mourners across the UK and around the world in paying tribute to HM Queen Elizabeth II.

“United in our loss – we give thanks for a life of extraordinary service to this country, to the Commonwealth and to the rest of the world.”

Shrek’s Adventure is a popular family activity in London.

Lingerie and sex toy company Ann Summers has 140 high street stores across the UK – but few expected them to post a tribute to the Queen.

They tweeted: “Thank you Madam, for everything – for the women, for the family, for our nation. Sleep well.”

The Met Office, the UK’s national weather service, wrote: “We are saddened by the death of Her Majesty Queen Elizabeth II.

“Our hearts go out to his family and everyone affected by this news.

“As a sign of respect during this time of national mourning, we will only be issuing daily forecasts and warnings.”

Pizza companies Dominoes and Pizza Express have both paid tribute to the monarch online.

Dominoes wrote: “Everyone at Domino’s joins the nation and the world in mourning the death of Queen Elizabeth II.

“Our thoughts and condolences go out to the Royal Family.” The Dominoes changed their classic blue and red logo to black out of respect for the Queen.

Domino’s Pizza paid tribute to the Queen and changed its logo to black.

Pizza Express shared a similar message, writing: “The Pizza Express team is deeply saddened to learn of the passing of Her Majesty The Queen and joins the nation and the world in mourning her passing.

“She lived a remarkable life, and we pay tribute to all that she did and to her lasting legacy.

“Our thoughts are with the Royal Family at this time.”

American celebrity Paris Hilton has divided opinion with her tribute to the Queen.

She wrote: “The original boss. One of the most inspiring women. The end of an era. TO TEAR APART.

Paris Hilton called the Queen a “patron daughter” in her tribute.

Crazy Frog is a CGI animated character, who was popular in the early 2000s for the earworm song Axel F.

Crazy Frog’s official Twitter account read, “RIP The Queen.”

Children’s toymaker Playmobil sells sets of figures including that of Queen Elizabeth II.

When her death was announced, they posted a photo of the Queen’s likeness captured in a toy with the caption: “Rest in peace. Queen Elizabeth II 1926 – 2022.”

Playmobil has released a photo of the Queen Elizabeth action figure toy along with their tribute.

Greeting card company Funky Pigeon wrote: “We are deeply saddened by the passing of Her Majesty Queen Elizabeth II.

“The Funky Pigeon team would like to express their deepest condolences to the Royal Family and all who are grieving their loss at this time.”

The British Kebab Awards took place in May 2022 – their official Twitter account shared a tribute to the monarch.

They said: ‘It is with great sadness that we acknowledge the passing of Her Majesty The Queen.

“For 70 years she has guided us through our darkest and brightest days.

“Thank you, Your Majesty. RIP.”

UK bakery chain Greggs posted a picture of the queen in their brand color – light blue.

They wrote: ‘An inspiration for over seven decades, we are sorry to hear of the passing of Her Majesty The Queen. Thank you ma’am.”

Legoland, a popular theme park, closed its Windsor location on September 9.

They wrote: ‘We are extremely saddened to learn of the passing of HM Queen Elizabeth II.

“Our thoughts are with the entire Royal Family at this deeply sad time.

“Out of respect, the station will be closed tomorrow. If you need to visit, you will receive an email regarding your reservation.”

Lego has closed its Lego Land site in Windsor out of respect.

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These marks are very sad at the passing of the Queen https://rioworld.org/these-marks-are-very-sad-at-the-passing-of-the-queen/ Thu, 08 Sep 2022 21:23:32 +0000 https://rioworld.org/these-marks-are-very-sad-at-the-passing-of-the-queen/ One of the brand’s many tweets about the Queen’s death. Twitter screenshot. The companies that make sausage rolls, sex toys, baked beans, weapons and children’s cartoons want you to know they too are very sad that Queen Elizabeth II passed away on Thursday. A flurry of sober statements and questionable artwork hit Twitter in the […]]]>
marks-of-the-death-of-queens

One of the brand’s many tweets about the Queen’s death. Twitter screenshot.

The companies that make sausage rolls, sex toys, baked beans, weapons and children’s cartoons want you to know they too are very sad that Queen Elizabeth II passed away on Thursday.

A flurry of sober statements and questionable artwork hit Twitter in the hours after the Royal Family announced the death of the late Queen, who died aged 96 at Balmoral Castle in Scotland.

The UK’s Domino’s Pizza Twitter account was quick to draw the lot, posting its grim black-and-white statement about an hour after news of the Queen’s death was announced.

“Everyone at Domino’s joins the nation and the world in mourning the death of Queen Elizabeth II,” they wrote. (They’ve since limited who can reply or view replies to their tweet). Domino’s competitor Pizza Express issued its own statement hours later. “The Pizza Express team is deeply saddened to learn of the passing of Her Majesty The Queen,” they wrote in their statement. “Our thoughts are with the Royal Family at this time.”

“An inspiration for over seven decades,” wrote Greggs, a popular chain selling baked goods. “We are sorry to hear of the passing of Her Majesty The Queen. Thank you ma’am.

Krispy Kreme donuts also took the time to thank the Queen for her “years of loyal service to the UK”.

Ann Summers, a multinational specializing in sex toys and lingerie, chimed in by sharing a photograph of the Queen taken when she was young.

“Thank you Madam, for everything – for the women, for the family, for our nation,” they tweeted. “Sleep well.”

Poundland, a variety store chain that promises prices as low as £1, also sent its condolences on Twitter. “All of us here in Poundland mourn your loss,” they wrote.

The UK account of the world’s largest defense contractor, Lockheed Martin, stopped by to pay tribute to the late Queen, hailing her as an “outstanding Commander-in-Chief of the British Armed Forces”.

German company Playmobil tweeted a black and white image of one of its toy figures wearing queen regalia, along with a simple “Rest in peace”.

Meanwhile, the beloved children’s cartoon Peppa Pig also posted a special tribute, showing the Queen alongside the titular Peppa.

Other emotional and solemn tributes came from Heinz, Sainsbury’s and Cadburys.

But perhaps the most heartbreaking came from Paddington Bear’s Twitter account. The beloved bear, who the story says traveled from Peru to London, appeared in a video having afternoon tea with the Queen to mark her platinum jubilee.

“Thank you ma’am for everything,” he wrote.

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15 designers and brands to check out during this year’s Montreal Fashion Week https://rioworld.org/15-designers-and-brands-to-check-out-during-this-years-montreal-fashion-week/ Mon, 05 Sep 2022 02:45:53 +0000 https://rioworld.org/15-designers-and-brands-to-check-out-during-this-years-montreal-fashion-week/ from Montreal Week mode is back in town September 19-25, aiming to make the local fashion world more inclusive and accessible to everyone. From workshops to fashion shows, promotions and pop-up shops, this year’s program includes tons of activities across the city. Here’s a list of free events, discount trips, and must-see designers worth checking […]]]>

from Montreal Week mode is back in town September 19-25, aiming to make the local fashion world more inclusive and accessible to everyone.

From workshops to fashion shows, promotions and pop-up shops, this year’s program includes tons of activities across the city. Here’s a list of free events, discount trips, and must-see designers worth checking out so you can plan ahead for your week-long window shopping.

Kali & Sun

When: September 23, 24 and 25

Where: Online

Why you should go: With Kali & Sun, you can buy one item and get the second one 25% off. They will also be launching their new collection of birthstone rings.

Website

Andrea G Hand + Made

When: September 24 from 5:30 p.m. to 8:30 p.m.

Where: Studio 206, 4035 St-Ambroise Street, Montreal, QC

Why you should go: You can relax, chat and talk about clothes with fellow fashion lovers at this launch party and try on a range of petite sizes from Andrea G Hand+’s stunning fall collection Made.

Website

Natalia Baquero

When: September 23 and 24

Where: 5155 D’Iberville Street, Suite 385, Buzzer 385, Montreal, QC

Why You Should Go: This designer of headgear and hats invites you to visit her gallery of “thinking heads”. New pieces will be introduced and there will be discounts on a selection of hats. You will also have the opportunity to create your own dream helmet. Registration is required for this event.

Website

Registration

Unpublished

When: September 23 from 11 a.m. to 8 p.m. and September 24 from 11 a.m. to 5 p.m.

Where: 6370, boul. Saint-Laurent, Montreal, QC

Why you should go: Several local businesses are teaming up to bring you a vintage pop-up shopping experience, complete with a DJ set and refreshments.

Website

HOTELMOTEL workshop

When: September 22 and 23 from 11 a.m. to 7 p.m. 24 and September 25 from 11 a.m. to 5 p.m.

Where: 5333 Ave. Casgrain, suite 706, Montreal, QC

Why You Should Go: This studio is launching its “COOL RUNNINGS” sneaker collection, starting with a presale of 25 pairs. You can benefit from a reduction in store or on the website with the promo code ‘COOLRUNNINGS’. A gift will also be offered for each in-person sale.

Website

Eliza Faulkner

When: September 22 from 12 p.m. to 8 p.m.

Where: 9200, rue Meilleur, suite 308, Montreal, QC

Why you should go: This studio is opening for a big sale. You can even watch how your clothes are made and learn about Eliza Faulkner’s commitment to sustainability.

Website

Canadian hat Harricana X 1918

When: September 22 from 4 p.m. to 8 p.m.

Where: 3697 Wellington Street, Montreal, QC

Why go: This Verdun boutique is throwing an eco-fashion evening to launch its new collection. There will be cocktail parties as well as demonstrations of their upcycling process in the workshop.

Website

Katrin Leblond Design

When: September 22 from 5 p.m. to 8 p.m.

Where: 230 Ave. Fairmount O., Montreal, QC

Why you should go: To celebrate the store’s 15th anniversary, you’ll get 10% off the new collection. A professional makeup artist can also do your makeup before visiting the studio for a bit more glamour.

Website

Alberic

When: September 22 at 5:30 p.m.

Where: Studio Giovanelli, 3081 Ontario Street E., Montreal, QC

Why You Should Go: This event marks the official launch of the brand with a fashion show at Studio Giovanelli. An exclusive presale will also be offered on site for the special occasion.

Website

Pilar Aqueci

When: September 22 from 5:30 p.m. to 7 p.m.

Where: 180, rue Beaubien E., Montreal, QC

Why you should go: The jewelry boutique is celebrating its 5th anniversary with a tour of its workshop. Participants will also be able to receive a gift — what exactly? Well, you’ll just have to go and find out for yourself.

Website

allied

When: September 24 and 25 from 10 a.m. to 5 p.m.

Where: 7240 Clark Street, Suite 101, Montreal, QC

Why you should: This lingerie boutique is having a big workshop sale, and you can get discounts throughout Fashion Week. A nice negligee at a reduced price? Don’t mind if I do!

Website

twenty compass

When: September 19 to 25

Where: 4000 Saint-Ambroise Street, Suite 397, Montreal, QC

Why you should go: You can use promo code ‘SMM22’ to save 20% on the Twenty Compass collection.

Website

Maguire X Afterglo Shoes

When: September 22 from 3 p.m. to 9 p.m.

Where: 5365, boul. Saint-Laurent, Montreal, QC

Why You Should Go: This pop-up event will feature a mix of quirky shoes, sex toys and natural wines. Talk about a winning combo, amirite?

Website

Tamara Rubilar

When: September 21 from 2 p.m. to 7 p.m.

Where: 2019, rue Moreau, Suite 416, Montreal, QC

Why go: You have the opportunity to learn about art embroidery and textile embellishment while attending a workshop to create your own fabric flower. The studio will also host several embroidery workshops this fall.

Website

JLG Agency

When: September 21 from 6 p.m. to 8 p.m.

Where: 555, rue Chabanel O., Montreal, QC

Why You Should Go: The JLG agency will share its fall-winter 2022 trends. To celebrate the agency’s 10th anniversary, they are organizing a fashion show where you can enjoy cocktails. The first 50 participants will receive a gift.

Website

Registration

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“Never Break the Spell”: Turning Entertainment Brands into Real-World Experiences https://rioworld.org/never-break-the-spell-turning-entertainment-brands-into-real-world-experiences/ Fri, 02 Sep 2022 15:36:43 +0000 https://rioworld.org/never-break-the-spell-turning-entertainment-brands-into-real-world-experiences/ Lumsden Associate Director Dan Whetstone examines design opportunities by taking stories from the screen and turning them into immersive attractions for visitors. By Dan Whetstone September 2, 2022 4:36 p.m. September 2, 2022 5:09 p.m. The news that Netflix has lost subscribers for the first time in a decade was a wake-up call for the […]]]>

Lumsden Associate Director Dan Whetstone examines design opportunities by taking stories from the screen and turning them into immersive attractions for visitors.

The news that Netflix has lost subscribers for the first time in a decade was a wake-up call for the streaming giant – and should be for the rest of the entertainment industry.

As well as demonstrating that people couldn’t afford to subscribe to multiple streaming services, it showed that a year after most of the world emerged from pandemic lockdowns, people are turning off the TV and looking instead experiences that feel real and tangible.

Netflix hinted that it understood this shift when creating Stranger Things: The Experience. A place where fans enjoy an immersive event as they pass through familiar parts of the show, including the Hawkins Lab government building and the alternate dimension Upside Down, before heading to the Mix Tape, a place for refreshment and entertainment inspired by the 1980s.

The streaming platform has also teamed up with interactive games company Immersive Gamebox to develop a real – but less deadly – experience of its 2021 hit Squid Game. Giving fans the chance to try out some of the show’s games South Korean in person, but with less severe consequences for those who lose.

It’s a savvy move to help prevent subscriber exodus, and more entertainment brands should take advantage of it. Netflix has realized that real-life experiences forge much stronger bonds with fans. Shifting the experience from passive observation to something immersive and sensory can be very powerful – if done right.

Netflix CEO Will Dean says reimagining Netflix’s most popular show in a different format gives fans more ways to stay connected to Squid Game.

It’s not just streaming platforms that can benefit. A movie, a book, a play, even the world of a beloved toy can come to life. If people really like something, this is an opportunity to make them feel like they belong.

Now is a particularly good time for entertainment brands to take advantage of this. After two years of intermittent confinement, people are desperate to find life outside their own four walls: to feel a connection, to be part of a community.

Disney, Marvel, the BBC or any entertainment content producer have the opportunity to engage with fans off-screen. Give people a reason to go out and interact with your brand, rather than something to activate when they have nothing better to do.

How do you do this successfully?

At the heart of creating immersive experiences are love and fandom. It won’t work with something that people just “like”.

You also need the right kind of thing to bring to life, something with a rich universe to pull from. Many fans who visited the Friends experience felt cheated. But it’s an impossibly small universe – centered around Central Perk and a few apartments – so all it had to bring to life was the iconic couch: a picture and fans were done.

Warner Bros. Studio Tour London – The Making of Harry Potter

By contrast, Stranger Things is ripe for it: it’s not only an interesting story with well-developed characters, but it’s visually spectacular – and distinct. It’s a different world that people would like to discover. Similarly, Game of Thrones and Harry Potter studio tours have many worlds and settings that people want to experience.

Immerse visitors authentically

For the Harry Potter and Game of Thrones tours to work, they had to tap into what people love about stories. Before embarking on the creation of a new experience, it is essential that designers understand what makes this particular universe special. You have to understand the meaning of all the different elements and their importance. Basically, what makes sense to superfans?

Warner Bros. Studio Tour London – The Making of Harry Potter

This information is always available. Not just in source material, but in articles, blogs, or fan sites, which can tell you what makes a movie, show, or book special. Deviating from this can be dangerous. Take Disney’s immersive Star Wars Galactic Starcruiser hotel. In principle this makes sense, but in practice it is not so appealing. It takes place far from the story that people know and fans struggle to tell. This is not a place to say “wow I’m finally here”. And then there’s the price of $6,000 (£5,100) per night.

This is also why any real-life experience must be authentic. Fans know instantly if he was dumped carelessly. It’s like going to a concert and the band miming.

Warner Bros. Studio Tour London – The Making of Harry Potter

Doing things well is long and requires a lot of effort: it is not something that can be done halfway. Each element must be considered: the colors, the atmosphere of the space, the sound, the light. It even depends on what you are selling; people would love to own Dustin’s “thinking cap” in Stranger Things, but slapping an underage character’s face on a water bottle screams “all we want is your money.” The Making of Harry Potter shop and cafes amplify everything fans really love about the franchise. They are a seamless extension of the whole studio tour experience, not a bolt on.

This is the key lesson: never break the spell. From the second they step into the queue to the moment they leave, fans should feel like they’ve been catapulted into the world they see on their screens and away from their sofas at home. If it’s an experience they’ll never forget, Netflix – or any other entertainment brand looking to fully engage their audience – will have captured their long-term attention.

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Labor Day Sale – 3 Consumer Shopping Trends Brands Need to Know About https://rioworld.org/labor-day-sale-3-consumer-shopping-trends-brands-need-to-know-about/ Tue, 30 Aug 2022 09:30:00 +0000 https://rioworld.org/labor-day-sale-3-consumer-shopping-trends-brands-need-to-know-about/ Young Americans are the most enthusiastic As was the case with Memorial Day, young Americans and parents with young children are the most excited about the holiday: 53% of Gen Z and Millennials plan to attend a Labor Day celebration hosted by someone else, for example, compared to just 32% of Gen Xers and 18% […]]]>

Young Americans are the most enthusiastic

As was the case with Memorial Day, young Americans and parents with young children are the most excited about the holiday: 53% of Gen Z and Millennials plan to attend a Labor Day celebration hosted by someone else, for example, compared to just 32% of Gen Xers and 18% of Baby Boomers. And while 56% of Americans overall plan to go shopping, that figure includes 69% of Zers and 71% of Millennials. Indeed, only parents with children under 18 (76%) are more enthusiastic about the idea of ​​selling.

One way to take advantage of these trends is to understand what these groups are looking for. Overall, Americans cited clothing (59%) and food (56%) as the products they are most likely to buy, with alcohol coming third (39%). The younger generations differ somewhat.

Back-to-school shopping and dorm decorating are a priority for young people. As schools gather again for the start of the school year, seasonal inventory must of course be unloaded, and young consumers riding through a hot summer of scorching inflation are ready to find deals. It’s a good thing for them that many Labor Day sales have already started.

Clothing is at the top of the Gen Zers list (54%), followed by home care items (43%), personal electronics such as smartphones (42%) and toys and games (41%). Looking specifically at 18 to 34 year olds who report being able to shop during a Labor Day sale this year, they are more frequently interested than all American adults in household electronics such as televisions and computers. audio systems (32% versus 25%). , small appliances like toasters and blenders (29% to 24%) and furniture and home decor (28% to 22%) – suggesting college-aged students are looking to decorate their dorms or maybe outfitting their first apartment as they prepare for the school year.

Young consumers are looking to make larger purchases while older consumers are looking for more everyday items. Three in five millennials think deals at Labor Day sales events are better than deals at other sales events throughout the year — a sentiment shared by more than half of the generation Z and Gen X (53% and 54%, respectively) — which might explain why they’re looking to invest in things they otherwise couldn’t afford this Labor Day.

Marketers take note: Knowing who’s about to make a splash in holiday spending, and on what, should help tailor their promotions to one of the biggest retail days of the year.

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The Toy Association is giving toy brands and retailers the chance to shine with an ‘exclusive’ event https://rioworld.org/the-toy-association-is-giving-toy-brands-and-retailers-the-chance-to-shine-with-an-exclusive-event/ Mon, 29 Aug 2022 14:34:45 +0000 https://rioworld.org/the-toy-association-is-giving-toy-brands-and-retailers-the-chance-to-shine-with-an-exclusive-event/ Whether you’re a toy retailer looking to find out what popular brands have in store for 2023 or you’re a manufacturer with big plans for the season ahead, The Play Date is where you need to be. The Toy Association and Adventure Media & Events are teaming up to host a one-day show on March […]]]>

Whether you’re a toy retailer looking to find out what popular brands have in store for 2023 or you’re a manufacturer with big plans for the season ahead, The Play Date is where you need to be.

The Toy Association and Adventure Media & Events are teaming up to host a one-day show on March 8, 2023 in New York City. The Play Date is a unique opportunity for toy companies to showcase their 2023 lines and give some sneak peeks of their top items.

“With the combined strengths of the Toy Association, Toy Insider and Toy Book, The Play Date will attract the powerful media that toy companies want to meet,” said Kimberly Carcone, executive vice president of global market events at L. association of the toy. “It’s an exclusive opportunity to show new lines and priority items at the start of the year”

The event will span two floors of event space with exhibit areas, private exhibits and sponsorship opportunities. Companies of all sizes are welcome and will have the opportunity to participate and present new products and prototypes.

Whether you’re looking to highlight spring and summer launches or offer a preview of the hottest toys for Holiday 23, the new Play Date is a strategic advantage for your 2023 media plans,” said Carcone.

The Play Date will be an invite-only media event. This is not a retail buyers event. More information will be released in the coming weeks.

See also from GDA:

A journalism graduate of Southern Illinois University, Amanda Erd has worked as a writer and editor for daily newspapers in the Chicago area. She has won numerous awards from the Illinois Women’s Press Assn. for its titles, page designs and infographics.

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Lidl US, UK photo comparison: prices, products, brands, layout https://rioworld.org/lidl-us-uk-photo-comparison-prices-products-brands-layout/ Sat, 27 Aug 2022 08:32:36 +0000 https://rioworld.org/lidl-us-uk-photo-comparison-prices-products-brands-layout/ The German discount grocery chain Lidl, which has nearly 12,000 stores worldwide, is expanding rapidly in the United States. It opened its first store in the United States just five years ago and already has more than 150 stores. It arrived in the UK, where it has over 920 stores, in 1994. Beata Zawrzel/Getty Images […]]]>

The German discount grocery chain Lidl, which has nearly 12,000 stores worldwide, is expanding rapidly in the United States. It opened its first store in the United States just five years ago and already has more than 150 stores. It arrived in the UK, where it has over 920 stores, in 1994.


Beata Zawrzel/Getty Images


Sources: Lidl GB, Insider, Lidl GB, Lidl US

Lidl’s US operations are much newer than those in the UK – but what it may lack in experience of the US grocery market it could make up for with lessons learned from its decades of experience. operating abroad. Insider visited a Lidl store in London and one in Harlem – Manhattan’s first Lidl – to see how they compare.

Lidl exterior sign


Grace Dean/Initiate


Source: lidl

The Lidl we visited in the UK was a standalone store with its own car park in a residential suburb of London. Lidl stores generally have a much smaller floor space than other grocery stores.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


The Lidl we visited in Harlem was a completely different store format. It was in a busy urban area, nestled between a Starbucks and a Chase Bank branch, and didn’t have its own parking lot. But from the road it looked very attractive and had nice greenery on the sidewalks.

The exterior of a Lidl store in Harlem.

The exterior of a Lidl store in Harlem

Juliana Kaplan / Insider


To enter the London store, one had to go through two sets of doors. It was a bit like airport security. There were also separate doors to enter and exit which is rare in the UK.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


At the Harlem store, you had to go through automatic doors, then a gate that opened automatically. Like many grocery stores in New York, you don’t walk out the way you came in.

The entrance to Harlem Lidl.

The entrance to Harlem Lidl.

Juliana Kaplan / Insider


The London store seemed relatively spacious, with wide aisles and shelves at reasonable heights that didn’t tower over you.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


Some products were in odd places, like this Nutella palette next to sanitary products.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


There was also a stack of fresh produce in the middle of an aisle, although there was plenty of space to walk around.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


There were a few gaps, but overall the shelves seemed pretty well stocked.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


Rather than unpacking the products in rows on its shelves, Lidl displays them in the crates and boxes they come in, meaning there were a few empty crates dotted around.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


Pallets formed the entire structure of some of the product aisles.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


Lidl is also selling items directly from their delivery boxes in its US stores.

There was a strange abundance of lasagna noodles in Harlem.


Juliana Kaplan / Insider


Lidl’s shelves in Harlem were fairly well stocked and the store looked tidy.

The shelves of Lidl Harlem were well stocked.


Juliana Kaplan / Insider


It was unclear why these items were chosen for a discount, as they were not seasonal or nearing their expiration dates.

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


Low-cost toiletries were also plentiful at Lidl Harlem, posing fierce competition for Duane Reade and CVS. Some consumers are hesitant to buy toiletries from grocery stores because they find them more expensive than pharmacies – but Lidl actually had toothpaste for $2 cheaper than what we spotted on sale at Rite Aid earlier in the year. week.

Toiletries were also plentiful at Lidl Harlem, fierce competition for Duane Reade.


Juliana Kaplan / Insider


There was also an area with an intriguing assortment of discounted items. We spotted everything from raisins to gummy sushi.

The somewhat random discount section at Lidl Harlem.


Juliana Kaplan / Insider


In contrast, baked goods were in a prime position at the front of the Harlem location, with the smell wafting down the street. Although the display is considerably smaller than in the UK, the baked goods are still plentiful and they sometimes change to new ones. Once they arranged a purchase, get a free wand deal. The produce wasn’t as cheap as it is in the UK – when Insider visited, the cheapest buns were $0.59.

Harlem's Lidl bakery.


Juliana Kaplan / Insider


They included garden furniture, electronics, kitchen equipment, pet products and children’s toys. I spotted cookbooks, massage guns, £60 ($71) leaf blowers, £50 ($59) kayaks and £130 ($153) outdoor dining sets .

A Lidl store near Peckham, London, UK


Grace Dean/Initiate


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