eBay is holding a Black Friday early sale with refurbished and authenticated brands

eBay emailed customers today offering them a chance “to get an extra 20% off tech and toys”. But not all items in these categories are on sale. The email linked to a landing page containing coupon-eligible ads. (Sales pages don’t include the “Early Black Friday” designation, but URL links do.)

The page advertised “Tech, Toys and Vacations” and provided a coupon code that shoppers could apply to purchases at checkout (coupon code is COUNTDOWN22).

A link to the terms and conditions reveals that the 20% off coupon applies to purchases up to $250 (one-time use) with no minimum purchase required. Coupon expires October 23.

The catch: the promo code is only valid for certain items, with many eligible items listed as “Refurbished” or “Guaranteed Authenticity.”

In the terms and conditions, eBay provides URLs for 45 landing pages in addition to the main sales page. For example, eBay’s Early Black Friday #1 page features designer handbags listed at prices ranging from several hundred to several thousand dollars (link).

Another link to “Event 16” sends visitors to a Daily Deals landing page featuring household items (link).

And another link – to the Early Black Friday #12 event – leads to a landing page featuring LG-branded products from various sellers (link).

But some of the URLs just redirect to the eBay homepage, like eBay’s Early Black Friday #45 listings (link).

We searched for an ad or activity promoting the Black Friday Early Sale, but only found one thread from a shopper asking if the COUNTDOWN22 coupon would be valid on any laptop purchased on the site. (A volunteer mentor’s response: No.) And a thread by a shopper who had seen the sale but couldn’t find the coupon code when he went to check out later that day.

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace selling and is the author of “Turn eBay Data Into Dollars” ( McGraw-Hill 2006). His blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (September 2005 – present) and Investigative Journalists and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send topical tips to [email protected] See disclosure at EcommerceBytes.com/disclosure/.

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