Gucci releases 1:64 scale model of its Cadillac Seville – Robb Report
Gucci is reissuing its legendary version of the Cadillac Seville. It will just be much smaller this time around.
The fashion house has partnered with Hot Wheels to help transform the luxury sedan into a 1:64 scale model as part of its 100th anniversary celebration. And unlike the original, which is practically impossible to find these days, you will be able to buy the miniature classic online from the end of the month.
Gucci first teamed up with Cadillac in 1979 to give the Seville, the automaker’s answer to German luxury cars of the day, an essential injection of Italian style. And that’s exactly what the house did, adding a number of eye-catching designs including a vinyl top with the interlocking ‘G’ patch, gold piping along the seats, a special badge, and an embellishment. Gucci hood in gold and matching wheel emblems.
This die-cast model, which is Hot Wheels’ first collaboration with a fashion brand, is based on the 1982 model of the sedan. This was the second-generation Seville, introduced in 1980, so it has the distinctive razor-back rear and is finished in glossy white. Although it was scaled down to 1:64 scale, you can see all of the Gucci details that made the car so special. It also comes with an authentic Gucci box and cover.
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces the fact that toys are a canvas that reflects pop culture, fashion and design,” said Richard Dickson, president of Hot Wheel’s parent company, Mattel, in a statement. “We are thrilled to celebrate and honor Gucci’s incredible 100th anniversary with an artistic rendition of a limited edition Hot Wheels, reinforcing the importance of toys as art. “
The Hot Wheels x Gucci Cadillac Seville goes on sale Oct. 18 on the Mattel Creations website and at a number of the fashion house’s stores, including in New York City, London, Milan, Seoul and Tokyo. The commemorative model will be limited to just 5,000 units and will cost $ 120. It might sound like a lot for a scale model, but trust us, it could be a lot more expensive.