Iconic Brands We Just Can’t Call By Their New Names

Christmas Tree Shops is changing its name

For years, people across the country have shopped at the iconic Christmas tree shops for bargains on homewares, toys, greeting cards, beauty products and, of course, Christmas decorations. The next time you walk into a Christmas Tree Shops store, you’ll notice they have a new name – “CTS”.

History of Christmas Tree Shops

Before being purchased by Bed Bath & Beyond in 2003, Christmas Tree Shops was primarily based in the Cape Cod area, where it was founded in 1970. Now you can find their recognizable logo of a sleigh carrying a Christmas tree. Christmas atop 80 stores in 20 US states, including here in Western New York on Niagara Falls Boulevard in Amherst.

In November 2020, Bed Bath & Beyond sold Christmas Tree Shops to a private company named Handil Holdings, and they announced that a store rebrand would be in the works.

Apparently a store called “Christmas Tree Shops” that doesn’t just sell Christmas trees has been a bit confusing to customers over the years – understandable if you haven’t grown up with stores in your life. For this reason, Christmas Tree Shops will now be called “CTS” and plans to open 15 more stores over the next year under the new name.

Will people really start calling Christmas tree stores “CTS”?

As children, my family and I always spent a good part of summer vacation on the beaches of Cape Cod, Massachusetts, and we always looked forward to our annual stock at Christmas Tree Shops. Back then, you could only find Christmas tree stores on Cape Cod and the surrounding area, so our annual store retreat was always a huge event. My brother and I were jokingly singing their catchy jingle (“Don’t you just like…a bargain?”) to ourselves and save our allowance for weeks, ready to blast it on Cow Tails caramel candies and kitschy Cape Cod-themed merchandise. My parents loved it because it was a great way to pick up school supplies we needed in the fall at a much lower price than other name brand stores.

Now I guess the learning curve will be for me and others like me who grew up “loving bargains” in “Christmas Tree Shops”, not “CTS. This will definitely be a tough adjustment for me – and I’ll miss seeing that familiar sled carrying that Christmas tree in July!

Maybe I’m just a stubborn brain, though – because there are so many restaurants, stores, and other businesses that have changed their iconic names over the years, and I just can’t fathom . Is this a sign that I’m officially getting old? Are there any other Western New Yorkers who still call their favorite stores from yesteryear by their old name, instead of embracing the change and calling it by their new one?

For instance…

Iconic Brands We Just Can’t Call By Their New Names

Even though they’ve officially changed their names, we just can’t bring ourselves to call these legendary brands by their new names.

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