Jada Toys brings Optimus Prime to life with the launch of Optimus Prime Converting Transformers

Jada Toys, a leading manufacturer of high-end collectibles, announced the launch of the Transformers Converting Optimus Prime RC Interactive Transformer. This announcement marks the newest addition to the product line of the licensing partnership between Hasbro and Jada Toys.

The innovative new item from Jada Toys will give collectors the opportunity to experience the conversion of Optimus Prime from robot to vehicle and back again at the push of a button. The RC moves forward, backward and turns in robot and vehicle mode. Fans of all ages can relive nostalgic childhood memories as this iconic leader comes to life before their eyes. With intricate details including fully working lights and sound, detailed motors and the iconic phrases spoken by Optimus Prime.

“We are thrilled to further expand our relationship with Hasbro to bring this innovative product to life.” said Bill Simons, CEO of Jada Toys. “Collectors can expect a special nostalgic experience from this RC that brings the much-loved Optimus Prime character to life. Seeing the transition from robot to vehicle right before your eyes is like taking a trip back in time to feel the same joy from childhood to adulthood.

Jada Toys is a major private toy manufacturer. Founded in 1999, Jada has developed a global retail presence. Their strong focus on pop, trend, and car culture has expanded their portfolio of diecast and radio control vehicles to include collectibles and action figures, dolls, preschool toys, and more. Partnering with best-in-class entertainment studios enables collaboration that has resulted in extensive licensed product lines that appeal to collectors, kids and families. Exclusive ranges accompany the licensed product to complement Jada Toys’ offerings. Jada Toys is the American division of the Simba Dickie Group. Visit Jada Toys at jadatoys.com.

The Transformers brand is a powerful global franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, delivering incredible “More Than Meets the Eye” experiences for fans everywhere. ages. The brand’s enduring connection is made possible by its rich history and characters: the heroic Autobots who seek to protect all life and the evil Decepticons who seek to conquer the universe. The Transformers brand is a Hasbro franchise.

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