Jada Toys brings the leader of the Autobots to life with the launch of Transformers Converting Optimus Prime RC
This new innovative object will allow collectors to discover Optimus Prime conversion from robot to vehicle and back again at the touch of a button. The RC moves forward, backward and turns in robot and vehicle mode. Fans of all ages can relive nostalgic childhood memories as this iconic leader comes to life before their eyes. With intricate details including fully functioning lights and sound, detailed motors and the iconic phrases spoken by Optimus Prime.
“We are excited to further expand our relationship with Hasbro to bring this innovative product to life.” said Bill Simons, CEO of Jada Toys. “Collectors can expect a special nostalgic experience from this RC that brings the much-loved Optimus Prime character to life. Seeing the transition from robot to vehicle right before your eyes is like traveling back in time to experience the same joy from childhood to adulthood.”
Available now at Target, Meijer and Entertainment Earth for $69.99.
About Jada Toys
Jada Toys is a major private toy manufacturer. Founded in 1999, Jada has developed a global retail presence. Their strong focus on pop, trending, and car culture has expanded their portfolio of diecast and radio control vehicles to include collectibles and action figures, dolls, preschool toys, and more. Partnering with best-in-class entertainment studios enables collaboration that has resulted in extensive licensed product lines that appeal to collectors, kids and families. Exclusive ranges accompany the licensed product to complement Jada Toys’ offerings. Jada Toys is the American division of the Simba Dickie Group. Visit Jada Toys at jadatoys.com.
The TRANSFORMERS brand is a powerful global franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys and digital media, providing fans of all ages with incredible experiences “MORE THAN MET THE EYES “. The brand’s enduring connection is made possible by its rich history and characters: the heroic Autobots who seek to protect all life and the evil Decepticons who seek to conquer the universe. The Transformers brand is a Hasbro franchise.