Jada Toys extends partnership with Universal Brand Development
The successful seven-year relationship between Jada Toys and Universal continues to thrive with products inspired by the blockbuster Fast & Furious Saga
CITY OF INDUSTRY, California, August 2, 2022 /PRNewswire/ — Jada Toys Inc., a leading manufacturer of high-quality die-cast vehicles and collectible figures, and Universal Brand Development are thrilled to announce the renewal of their long-standing licensing agreement.
Jada Toys began working with Universal in 2015 and has now extended its agreements for new multi-year terms beginning in 2023. Jada Toys will continue to expand its vehicle and figure offerings for some of Universal’s most popular franchises, including the blockbuster fast furious Saga.
“Our partnership with Universal has allowed us to bring our vehicle and action figure lines to new worlds and audiences,” said Bill Simons, CEO of Jada Toys. “We are extremely proud to renew this partnership and continue to bring our innovative approach and expertise to life in 2023 and beyond.”
New fast furious product launches are underway and set to begin in 2023 alongside the highly anticipated 10e film in the fast furious Saga, X fast, scheduled for theatrical release May 2023.
“Jada offers highly detailed die-cast replicas and RC vehicles that drive incredible engagement with our fans around the world,” said Joe Lawandus, general manager and senior vice president of global toys and durable products for Universal Brand Development. “We look forward to bringing more innovation and collectability with Jada.”
About Jada Toys
Jada Toys is a major private toy manufacturer. Founded in 1999, Jada has developed a global retail presence. Their strong focus on pop, trend and car culture has expanded their portfolio of diecast and radio control vehicles to include collectibles, action figures, dolls, preschool toys and more. Partnering with best-in-class entertainment studios enables collaboration that has resulted in extensive licensed product lines that appeal to collectors, kids and families. Exclusive ranges accompany the licensed product to complement Jada Toys’ offerings. Jada Toys’s is the American division of the Simba Dickie Group. Visit Jada Toys at jadatoys.com.
About UNIVERSAL BRAND DEVELOPMENT
Universal Brand Development drives the global expansion of NBCUniversal’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content and consumer experiences. In addition to franchise brand management, Universal Brand Development’s core businesses include consumer products and digital games and platforms based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.
About THE RAPID SAGA
In ten films that have stoked the passion of an ever-wider audience and brought in more than $6 billion at the worldwide box office, the record of Universal Pictures, of the vintage fast furious Saga has become the studio’s highest-grossing and longest-running franchise. Across all social media platforms, the fan following of movies and actors has grown to be the biggest of any active franchise. On the heels of F9which was one of the top 5 grossing movies at the box office of 2021, the hit franchise has expanded into a host of offerings – from toys and video games to an animated series and the spin-off franchise launched with hit, Hobbs & Shaw. x fastthe tenth chapter of the fast furious Saga, beginnings May 2023.