Jada Toys’ new platform for exclusive collectibles
Hollywood has a long history of bringing iconic cars to the screen, from Doc Brown’s DeLorean and the Ghostbusters’ Ecto-1 to the Transformers and the Weasley family’s flying Ford Anglia. And Jada Toys has recreated all of these iconic vehicles – and many more! – for his Hollywood Rides diecast collectibles series. Now, the company is offering even more to collectors with a new site called Next Level. Thanks to Next Level, fans can get their hands on exclusive, limited-edition vehicles, starting with the Batmobile pictured above. We chatted with Jada Toys CEO Bill Simons about the launch of Next Level, what fans can expect from the platform, and more!
The Pop Insider: What motivated Jada to launch Next Level? Also, how would you describe its purpose and what collectors will find there?
Bill Simons: The name Next Level describes it well in that we bring our collectibles to the Next Level. Collectors will find limited edition offerings in vehicles and pop culture figures. The idea originated at the start of the COVID-19 pandemic when Comic-Con International: San Diego (SDCC) was canceled, and we decided it was time to bring this execution in style in a direct collector to the consumer (DTC). format.
PI: Jada has a long history of offering collectible vehicles inspired by pop culture. What makes these Next Level vehicles different from other Jada offerings?
BS: The main difference will be that Next Level products will be premium, with more detail and premium packaging. There will be a unique tooling specific to Next Level, as well as a special decoration for the bestsellers of all time.
PI: Looking at the Batmobile and Batman from 1989 in particular, what sets this version of the Batmobile apart from others that Jada has offered?
BS: This is the third Black and chrome batmobile from the series. The first two being the 1966 and animated versions, both of which were in black chrome and were sold out at SDCC. This is an all-time best-seller example that has received a high-end decor and packaging treatment. This is the first product to launch on Next Level, and it was originally slated for SDCC 2020. However, when that was canceled, we wanted to find a way to offer our fans the option to add it to. their collection and continue the series. .
PI: What can fans expect in the future of Next Level? Are there any additional license partners you can share and will all Next Level products be scale vehicles with numbers?
BS: So far, we have launched four products on Next Level. In addition to the 1989 Batmobile, we had three 1:18 scale Fast & Furious vehicles with working headlights and taillights, as well as a figure of the character who drove those cars. These are completely exhausted. The next offering from Next Level is a 6 inch Frankenstein action figure from Universal Monsters that comes with an operating table. This is my favorite item so far to come out on Next Level, and the packaging is gorgeous. We are currently preparing the new Batmobile which will be featured in the 2022 film The batman. We will be expanding the Black Chrome series to include this model next year.
PI: Would you like to add anything else about Next Level or Jada Toys in general?
BS: We have some very exciting launches planned for the second half of next year. Jada joined the Simba-Dickie-Group in 2018, which gave us access to incredible product lines. We are currently working on three projects which will be a collaboration with our brand Hollywood Rides and the famous German die-casting company Schuco. It will be a whole new tooling and will bring a level of detail and precision to Hollywood Rides never seen before.