Jada Toys signs deal with Fred Rogers Productions for Donkey Hodie Toys • The Toy Book
Jada Toys continues to expand beyond die casting and R / C.
Following the launch of its B-Kind dolls, its direct-to-consumer sales offer Next level platform and a range of Universal monsters action figures this fall, the company signed an agreement with Fred Rogers Productions to create a range of toys inspired by the PBS Kids series, Donkey Hodie. Licensing Street negotiated the deal as the newly appointed licensing agent for the Donkey Hodie brand.
Under the new agreement, Jada Toys will serve as the primary toy licensee and develop action figures, soft toys, playsets, vehicles, dolls and doll accessories, electronic learning aids and toys. musicals based on the puppet series inspired by Monsieur Rogers neighborhood.
“We are honored to be a part of Fred Rogers’ legacy and thrilled to base our toys on this lovely new property that introduces children to the wonderful and precious themes of resilience and optimism through catchy songs, dialogue. meaningful and exceptional puppets, ”said Amy Austin, vice president, licensing and marketing, Jada Toys.
Intended for children from 3 to 5 years old, Donkey Hodie takes place in the fantasy land of Someplace Else. The series follows Donkey Hodie, an enthusiastic and charming go-getter who faces each day with curiosity, resilience and sincerity, and her friends: Purple Panda, her loyal and empathetic best friend who wears her big heart on her sleeve; Duck Duck, a practical and quick-witted young Mallard who likes to figure things out; and Bob Dog, an energetic and enthusiastic dog who is always ready to go for a ball or a boogie to music. Fred Rogers Productions says the series is “designed to empower children to dream big and overcome obstacles in their own lives, to work hard and persevere in the face of failure, to be resourceful and to find that they can. solving problems on their own – and making fun of themselves along the way. The series was created by Adam Rudman and David Rudman, co-founders of Spiffy Pictures, and developed by Ellen Doherty, director of the creation for Fred Rogers Productions.
Jada Toys’ first line of Donkey Hodie toys is expected to hit the market next year.