Macy’s New Digital Marketplace Adds New Brands and Products

Macy’s has just launched a “curated” digital marketplace with new brands, new categories, and curated products from top third-party brand partners. It’s great news to have access to over 20 product categories and 400 new brands. They will be integrated into the product categories of the e-commerce site this fall.

New market categories and new brands include:

1. Baby and children’s clothing (Bonsie Baby, Debbie & Dollop, Wabi Baby)

2. Beauty & Wellness (L’Occitane, Mary Ruth’s)

3. Electronics (LG, Samsung, Sony, TCL)

4. Gifts (The Million Roses, Teaspressa, Wrappr)

5. House (Ettitude, Smeg, Sunday Citizen, W&P)

6. Maternity (Everly Grey, Ingrid and Isabel)

7. Pets (small beast)

8. Toys and video games (Magna-Tiles)

In order to integrate the products into Macy’s e-commerce architecture with leading seller tools, Macy’s used Miraki who developed industry-leading marketplace technology and the site was customized by the digital team, Macy’s Merchant and Tech.

The new market expands the opportunities for customers to enjoy the benefits of the Star Rewards program at the same time. Additionally, the site will offer easy returns. The company plans to add more providers and categories. Macy’s will continue to work with a select group of sellers and brands to provide the best possible assortment to our customers. Vendors and brands will be carefully chosen to ensure alignment with customer needs and standards of execution. Macy’s plans to make its marketplace a premier selling point for top sellers.

Max Baer, ​​Macy’s chief digital and customer officer, said a “marketplace platform allows you to get product to the customer faster than you otherwise would as a more traditional merchant channel. , so that we can stay ahead of the style and trend.” What he didn’t add that is key to the profitable operation is the fact that Macy’s. or any department store, does not have to hold inventory to sell the product, but instead relies on the supplier or manufacturer to deliver the product directly and quickly to customers.

Macy’s will create the most seamless experience for customers. It is likely that there will be opportunities for additions of key seasonal classifications such as Toys “R” Us and other key classifications such as shoes and handbags.

Macy’s CEO Jeff Gennette said, “Macy’s is investing heavily in the dot-com industry and the three-year, $3 billion capital expenditure budget has been largely dedicated to growing the digital business in launching a marketplace”.

POST SCRIPTUM : Rather than expanding with physical stores, Macy’s digital marketplace offers an opportunity for more profitable sales. In addition, Macy’s has a wider digital assortment and renewed classifications as in electronics.

Comments are closed.