Mattel Launches First Carbon Neutral Toys and Tesla Matchbox Car Made From 99% Recycled Materials
We all know that plastic toys can be useless or end up in landfill, but it’s good to know that huge companies like Mattel are now using bioplastics and making their products more sustainable.
They launched new CarbonNeutral-certified toys from their popular MEGA BLOKS line for toddlers this week, and recently launched a Matchbox Tesla Roadster, their first die-cast vehicle made from 99% recycled materials, which is currently exhausted.
These are advances towards the company’s goal of achieving 100% recycled, recyclable or bio-based plastic materials in all of its toys and packaging by 2030.
The MEGA BLOKS Green Town collection for preschoolers is the very first toy line available at mass retailers to be CarbonNeutral certified. Just in time for Earth Month, four new Green Town building sets are designed to help teach green living strategies to kids ages one and up.
Each playset, like the Eco House or the Grow & Protect Farm, is made from a minimum of 56% plant-based materials and a minimum of 26% certified “bio-circular plastics” ISCC.
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They achieved CarbonNeutral product certification by purchasing carbon offsets (less than 500 metric tons of carbon dioxide equivalents) from the Darkwood Forests Conservation project in Canada. The packaging is created with 100% Forest Stewardship Council certified paper or cardboard, as well as soy-based inks and water-based varnishes to improve recyclability, the company explains.
[See the toys in action, but please note: GNN does not endorse ads that may appear before the Reuters video below.]
Sustainable Barbie, UNO cards and toys for babies
Mattel also launched Barbie loves the ocean, her first line of fashion dolls (which includes curvy and miscellaneous dolls) made from ocean-bound recycled plastic; Fisher-Price Baby’s first stackable blocks and rings, made from plant-based plastics; and the first fully recyclable UNO tray without cellophane packaging materials; as well as three previously released MEGA Bloks sets made from bio-based plastics.
TO SEE: Mom stimulates children’s creative imagination with her toys made from cardboard boxes
Future products designed to have less impact on the environment include new Matchbox EV models from brands such as BMW, Nissan, Honda; and more products designed for recyclability, such as those with easy-to-remove and recycle e-waste in their new recycling truck and other toys.
MEGA and Matchbox are also part of an innovative toy recovery program called Mattel PlayBack, launched last year in the US, Canada, France, Germany and the UK, designed to recover and reuse materials precious old Mattel toys.
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