Mattel launches its first carbon-neutral toys, including a Matchbox Tesla

This dad and son share a love for hot wheels and this dad has made it an Instagram hobby using scott wheels grips. Edinburgh resident Ross. Burns took a photo of one of her five-year-old son Daniel’s toy cars every day for a year. The reason for the photos was twofold. Burns said I loved matchbox cars when I was his age and soon began to become obsessed with his growing collection to ensure I drove around every day. I started pulling out a car and taking pictures with my phone. Burns says the hobby and exercise were good for his mental health and physical well-being during the pandemic shutdowns. Now that the shutdowns are slowing down, he has a different focus. I will aim for quality over quantity and hope that as we become able to travel more I will explore fantastic new settings with wonderful new cars and when he’s not taking pictures his son will have something to play on the trip.

Mattel launches its first carbon-neutral toys, including a Matchbox Tesla

Mattel launched its first-ever carbon-neutral toys, including a Matchbox Tesla model made from recycled materials. from Mattel. The company has pledged to use “100% recycled, recyclable or bio-based plastic materials in all of its products and packaging by 2030,” the statement said. Mattel’s Mega Bloks Green Town line, a collection of building toys for preschoolers, is certified neutral by Natural Capital Partners, according to the release. To achieve this status, the Mega brand purchased carbon offsets from the Darkwood Forests Conservation project in Canada. In this case, the Darkwoods Forest Conservation Project protects 156,000 acres of forest in British Columbia, Canada, according to their website. Carbon offsets allow businesses and individuals to purchase carbon-reducing processes, such as planting or protecting a forest, in order to offset carbon-emitting processes, such as manufacturing or air travel. Offset systems have been criticized by climate experts for allowing the continued use of fossil fuels at a time when scientists say the world should reduce them, as well as being vague about quantifying the emissions they will reduce. In addition to being carbon neutral, Green Town toys are also created primarily from plant-based materials, rather than plastic derived from fossil fuels, Mattel said. The packaging is made from paper certified by the Forest Stewardship Council, which “promotes responsible stewardship of the world’s forests”. And the building block sets themselves feature eco-friendly elements, like a toy electric bus. Mattel’s other new sustainable offering is the Matchbox Tesla Roadster – its first die-cast vehicle made from 99% recycled materials. The Tesla toy, which is also certified carbon neutral, has already sold out online.

Mattel launched its first-ever carbon-neutral toys, including a Matchbox Tesla model made from recycled materials.

Related video above: Dad turns son’s toy collection into a hobby

The new products represent an expansion of the toy company’s sustainable offerings, according to a statement from Mattel. The company has pledged to use “100% recycled, recyclable or bio-based plastic materials in all of its products and packaging by 2030,” the statement said.

Mattel’s Mega Bloks Green Town Line, a collection of building toys for preschoolers, is certified carbon neutral by Natural Capital Partners, the statement said.

To achieve this status, the Mega brand purchased carbon offsets from the Darkwood Forests Conservation project in Canada. In this case, the Darkwoods Forest Conservation Project protects 156,000 acres of forest in British Columbia, Canada, according to their website.

Carbon offsets allow businesses and individuals to purchase carbon-reducing processes, such as planting or protecting a forest, in order to offset carbon-emitting processes, such as manufacturing or air travel.

Offset programs have been criticized by climate experts for allowing the continued use of fossil fuels at a time when scientists say the world should cut them, as well as being vague about quantifying the emissions they will reduce .

Mattel has launched the Tesla Roadster Matchbox, its first die-cast vehicle made from x20.99% recycled materials and certified CarbonNeutral.

Mattel on CNN

Mattel launched the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral.

In addition to being carbon neutral, Green Town toys are also created primarily from plant-based materials, rather than plastic derived from fossil fuels, Mattel said. The packaging is made from paper certified by the Forest Stewardship Council, which “promotes responsible stewardship of the world’s forests”. And the building block sets themselves feature eco-friendly elements, like a toy electric bus.

Mattel’s other new sustainable offering is the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials. The Tesla toy, which is also certified carbon neutral, has already sold out online.

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