Milford-based Yankee Toy Box acquired by leading e-commerce aggregator company brands

Lisa Zerr, co-founder of Yankee Toy Box, joins Society Brands as Brand President

MILFORD, NH, September 20, 2022 /PRNewswire/ — Company brandsan e-commerce aggregator built for and by founders, today announced the acquisition of MilfordBased in Yankee Toy Box, an online retailer of licensed character apparel, footwear and accessories primarily focused on the children’s market. The retailer licenses well-known brands such as Disney, Nickelodeon, Marvel, Sesame Street, Dr. Seuss and many more.

Yankee Toy Box sells its products online through Amazon, its own website, and a growing number of Internet retail channels. The retailer sources quality products from manufacturers and distributors who hold product licensing rights to recognizable brand names associated with children’s programs, motion pictures, comic book series and other media .

“We chose Society Brands to acquire Yankee Toy Box because we wanted to partner with a like-minded company,” said Lisa Zerco-founder and Brand President from Yankee Toy Box. “Being a product-centric aggregator, Society Brands recognizes the importance of relationships, both internal and external to our community. With this partnership, we look forward to taking the Yankee Toy Box brand to a level that we have always had. dreamed possible.”

Before acquisition, Lisa Zer served as President, CEO and Chief Creative Officer of Yankee Toy Box. Having co-founded the company with her husband Kermit Zerr, who also served as CFO and General Counsel, the duo grew the company from humble beginnings as a home-based business to a significant force in the licensed character apparel and footwear market segments. Over a decade ago, Lisa recognized an unmet market need and sought to fill the void with quality products tailored to the needs of children and their parents.

Both Lisa and Kermit Zerr are active in their local New Hampshire Community. Lisa served with the Rotary Club of Bedford and supports the Boy’s and Girl’s Club of America, local little league, and basketball, soccer, and other youth sports leagues. The Zerr regularly donate property to the local school district, several local religious organizations, and the children of Ukraine, bosnia, and other international ministries. Kermit was chairman of the Bedford Community Church Board of Trustees and a member of the Bedford Conservation Commission. Kermit also served his country as a private with the 3rd Armored Cavalry Regiment aboard an M-1 Abrams main battle tank.

“We are thrilled to welcome Yankee Toy Box to the Society Brands portfolio and to have Lisa remain on board as Brand President to drive its growth with the support of our comprehensive ecosystem of shared services,” said Michel Sirpilla, CEO of Society Brands. “While performing our due diligence on Yankee Toy Box, we have been able to observe the company and the owners continue to grow the business despite the challenges. We see strong growth potential in the business and its co-founders bring a Incredible management experience that will be an asset to the diverse “society” of entrepreneurs we are building.”

Yankee Toy Box has grown exponentially over the past few years as the brand successfully weathered the pandemic and continued to grow despite logistical challenges in the fourth quarter of 2021. Main line sales increased 35% in three years and continued to grow in the first half of 2022, in addition to 5% margin growth. With the acquisition of Society Brands, Yankee Toy Box is able to continue its strong growth trajectory and expand its product offerings and sales channels.

Since its first institutional fundraising of $205 million led by i80 Group in March this year, Society Brands now has six brands in its portfolio, spanning a variety of consumer product categories. The e-commerce aggregator continues to expand its portfolio and accelerate its growth as it has seen success with its “founder-friendly” business model.

About Company Brands

Society Brands is a technology-driven consumer products company that acquires native e-commerce brands that primarily sell on Amazon and their own DTC sites. The company was created for and by the founders, providing entrepreneurs with deep liquidity while providing the opportunity to stay on board, grow their brand and bring equity into Society Brands’ platform. Society Brands is headquartered in Canton, Ohio and has offices in Kalamazoo, Mich., Rogers, Ark. and Newport Beach, California. For more information, please visit

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