Motul and Sunrich announce an agreement for model cars
Lifestyle and automotive brand, Motul, has announced a partnership with Sunrich Toys & Hobby, which designs and manufactures model cars for the global hobby market.
Sunrich will produce and distribute a range of miniature cars sporting the red and white Motul livery. The agreement was brokered by WildBrain CPLG, Motul’s global licensing agent (excluding APAC).
Sunrich, wholesale distributor and exclusive importer of model cars, will produce 10-15 models covering IMSA, WEC and Le Mans racing cars. Each will be a detailed scale model of a car brand, and all will sport the Motul livery.
The car models will be launched in the market this summer. They will be distributed worldwide through the Sunrich partner network for sale at retailers and online. Other racing models related to the brand are planned.
Motul, a regular partner of major teams at many motor racing events, plans to use the detailed scale models as part of its on-site promotions throughout this year and next.
“Like many racing fans, I grew up watching BMW and Honda race cars sponsored by Motul, so it’s a dream come true to be able to work with the iconic Motul brand,” says Glen K. Chou, President by Sunrich. “This partnership will not only allow us access to vintage Motul racing car livery, but it will also help us connect with various Motul racing teams around the world. We look forward to working with Motul to develop a broad range of brand-related racing models.