Reliance Brands signs deal to retail Tod’s in Indian market
Reliance Brands became the official retailer of Tod’s across all categories including shoes, handbags and accessories in the Indian market.
Tod’s has been operational in India since 2008 with single-brand stores at DLF Emporio, New Delhi, and Palladium, Mumbai, and multi-brand e-commerce platform Ajio Luxe, Reliance Brands said in its statement.
The management of the existing channels will be taken over by Reliance Brands and the focus will be on improving the brand’s potential in the market and strengthening its digital presence.
“Tod’s has created a unique space for itself on the global luxury front. A name that conjures up images of luxury leathers and meticulous materials, we are delighted to partner with the brand to uphold its core values of exceptional quality, craftsmanship and effortless elegance in the Indian market,” said said Darshan Mehta, chief executive of Reliance Brands, in The Release.
Reliance Brands is a subsidiary of Reliance Retail Ventures and was established to launch and build global brands in the luxury to high-end segments across fashion and lifestyle.
Carlo Alberto Beretta, Managing Director of Tod’s, said: “We are delighted to partner with the country’s leading luxury retailer, as we believe our shared passion for quality and a modern, sophisticated lifestyle will allow us to express the full potential of this important partnership. ”
Reliance Brands’ current portfolio of brand partnerships includes Armani Exchange, Bally, Versace, Villeroy & Boch and West Elm.
Reliance Brands operates 1,937 doors, divided into 732 stores and 1,205 shop-in-shops.
In 2019, Reliance Brands marked its first international foray by acquiring British toy retailer Hamleys.
Hamleys has 213 doors in 15 countries.