Six Pandemic Interior Brands You Should Know About
he pandemic has brought out an inspiring entrepreneurial spirit in people who have seen their career paths totally derailed by Covid-19.
Rather than sink into the depression of confinement, these creative souls took the unexpected hiatus from nine to five as an opportunity to bring their dreams to life, in extraordinary numbers.
According to data from public accountant UHY Hacker Young, the number of start-ups jumped 14% in the year through July 2021, well above the global average of 6%.
Almost 726,000 new businesses were created in 2020, compared to 636,000 in 2019.
Among them are people whose jobs have been lost due to Covid-19, whose travel plans have been suspended, or who simply saw the free time created by the WFH as a chance to implement a plan. long darling.
And their online stores are the perfect way to modernize your home or choose a thoughtful gift, while supporting their efforts.
Before the pandemic, Martin Gerhard was the operations manager of an interior and housewares store in Belsize Park. In March 2020 he was put on leave and by the end of the summer his job was gone. Undeterred, Martin, who lives in Kennington, continued to build a business, making and selling unique products, including lava rock potpourris (Â£ 28) that can be scented with essential oils (10 , Â£ 99).
Boostology (www.boostology.co.uk) launched in September 2020, and every time an order is placed Martin, 50, pays for a tree to be planted somewhere in the world. âI had been thinking about starting my own business for a while, so when the pandemic hit I decided to continue,â he said. âI love the freedom to be my own boss and design unique products that no one else has. Even if a dream job came up, I wouldn’t take it – the pandemic has really changed the way I think â.
Born in France, LÃ©a Zana moved to London ten years ago to work as a shoe designer. At the end of 2019, she had been fired by Asos, but had quickly chosen a new position for Topshop, which was due to start in March 2020.
Unsurprisingly, the appearance of Covid-19 put an end to it and Lea, 37, who lives in Highgate, had to rethink her life.
âI had a revelation in May 2020,â she said. âI was unemployed with no prospect of finding a job anytime soon – who wears shoes when you stay home? – so I thought, “OK, I’ll try something new.”
LÃ©a had long been “obsessed” with tableware and, having worked in Spain for Zara, she knew her traditional ceramic industry and spoke the language fluently.
LÃ©a spent the following months creating brightly colored tableware designs and making contacts with manufacturers. In September 2020, she launched Vaisselle (www.vaisselleboutique.com) – the word means “dishes” in French.
Its products include brightly hand-painted gingham tea cups and saucers (Â£ 55) and the blue and white Drink Me milk jug, which could easily serve as a vase (Â£ 75).
Although her transition from employee to businesswoman was traumatic, today LÃ©a is thrilled to have come out of the wild and do something she truly believes in.
âFast fashion was not for me, I do not share the values ââof mass consumption,â she said. âThe pandemic put me in a situation where I had no choice but to take control of my destiny. It was a blessing in disguise.
Sophia Proctor had had her business idea long before the start of the pandemic. Her son, now six, was a picky eater – until she came up with the idea for a children’s plate with a track for a toy car or train around. “The problem was just getting him to sit at the table,” said Sophia, 43, who lives in Twickenham. âThey just weren’t interested in food at this age, and the plates were a way to make meals exciting and interesting. “
Before the pandemic, Sophia worked as a freelance public relations and marketing consultant, while working on her plate designs during her downtime. She had planned to launch her business, Munchy Play (www.munchyplay.com) in February 2020 but pressed pause when the pandemic struck. Since launching in June 2020, it has sold ‘thousands’ of plates (from Â£ 14.50) and has partnered with toy company Mattel to produce Thomas & Friends character plates.
Kezia May Ceramic
Kezzy Rees was in the midst of an extended period of world travel and was happily exploring New Zealand when the pandemic struck. âI had been traveling for three or four years but it had to stop and I went back to my parents in Cornwall,â she said.
Rather than sit idly by, 23-year-old Kezzy decided to start experimenting with ceramics, create a small home studio and get started. âI started messing around, pressing the flowers from the garden into clay, and I really enjoyed that,â she said. âThen I started an Instagram page, and it all took off from there. Now it’s my full time job which is amazing.
âI’ve always loved art and wanted to start my own business,â Kezzy said. âThe pandemic was the push I needed to do it. “
Ivy and bee interiors
Beth Green had often toyed with the idea of ââstarting an interior design business, but her full-time job as an assistant operations manager for a security company left her no time to devote to its development. Working from home changed that, over time to reassess your life and work on a business plan.
In May 2020, she launched Ivy & Bee interiors, a curated collection of well-priced and (mostly) made in the UK (www.ivyandbee.co.uk).
Beth, 34, who lives in Frodsham, Cheshire, runs the home-based business and offers a range of comfortable and classic household items in the country that she would be happy to own on her own. Our picks include a jar of white ginger (Â£ 49.99) and a soft pastel striped recycled wool blanket (Â£ 35).
Amelia Ayerst, a graduate of the Royal College of Art, had moved to Bristol before the pandemic to work with entrepreneur James Dyson on his large-scale electric car development project. When the project was canceled, in 2019, Amelia decided that instead of staying with the company, she would agree to the layoff and use the money to settle down on her own.
After studying mixed media textiles, she invested in a digital embroidery machine and in 2020 began experimenting with products and designs. In February 2021, 20-year-old Amelia launched Duo Hue (www.duohue.com), with a collection of cushions, artwork and clothing.
These handmade pieces are investment buys – a navy blue cotton cushion with geometric embroidery is priced at Â£ 195. Amelia said the reception of her designs has been overwhelmingly positive, especially from those who order bespoke pieces. âThey really like to be involved in the process,â she said.