SM wants green finds in brand sales modules

Sy-led SM Retail, Inc. is pushing the inclusion of its green findings in each of its retail subsidiary’s sales modules as the next step in its green movement initiatives.

“Our current direction is to have all Affiliate Retailers and Business Unit Leaders integrate Green Finds offerings into their individual sales modules,” said Catherine S. Ileto, SM Retail Vice President of Corporate Communications. company, on the fringes of National Retail. Conference and Expo on Thursday.

“We launched Green Finds in June at SM MOA (Mall of Asia). We had a pop-up store, but to maintain it, it must already be integrated into the sales modules,” Ms. Ileto added.

Green Finds is part of one of the pillars of SM’s green movement, Green Living, which is primarily led by SM Retail. The other two pillars are Green Culture, which concerns education for sustainable development within the SM community, and Green Planet, which concerns green spaces.

Green Finds works with SM’s affiliate retailers such as Watsons, Ace Hardware, Baby Company, Body Shop and Kultura, among others.

Through Green Living, SM wants to encourage customers to make green purchases by making affordable green products available.

In the fashion segment, SM has Kultura whose products are 99% sustainably sourced. It also offers sustainable shoes from shoe brands such as Sperry Top-Sider that use recycled laces.

In its segment for babies and children, SM offers green toys and biodegradable diapers. Its retail subsidiary Tiny Buds also offers sustainably sourced baby products.

“It’s interesting because you see their toys [that are] actually silica, which is sustainably sourced,” Ms. Ileto said.

The ACE Hardware brand offers eco-friendly products such as LED light bulbs and durable showerheads.

In its hospitality department, SM offers bamboo sheets and towels, as well as kitchen utensils made from fallen acacia trees and produced by social enterprises.

“These are social enterprises made up of local artisans,” Ms Ileto said.

In the beauty segment, its participating subsidiaries Watsons and Body Shop also sell green products.

Body Shop uses containers made from recycled plastic, while Watsons sells products with naturally derived ingredients and no parabens or sulfates.

Ms Ileto said the group wanted to provide the green living option to consumers by rolling out Green Finds. She said that through Green Finds, consumers will have the choice to buy eco-friendly products that will have an impact on solving environmental problems.

“In those little choices that you make as a customer, as a consumer, you can already have an impact,” she added. — Justine Irish DP. Picture

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