The 10 most popular toys this holiday season


Despite supply chain problem, product shortages and delivery issues this fallMarissa Silva, editor of trade publication Toy Insider, has good news for holiday shoppers: you should always be able to find some of the most popular toys as the holidays approach.

“This is what we hear from all the toy makers,” Silva told CBS MoneyWatch. “They get those containers cleaned. And they get the product into the stores. So the best thing people can do is check over and over and go to the store – even if you think something is out of stock.”

Another plus: Some retailers also offer discounts if you purchase more than one popular “evergreen” toy for all ages and tastes, such as board games. A reason? They tend to be well stocked due to their wide appeal, and some are assembled in the United States, which means supplies are plentiful.

“Board games, construction sets, [and] Arts and crafts toys are very generic and can be enjoyed by many children. You don’t have the same character-driven element that drives toy sales, “Silva said.” They’re always very well stocked. “

Granted, some hot toys do sell out quickly, Silva said. They include Magic Mixies and the Hot Wheels Mario Kart Rainbow Road Raceway, both on the publication’s Top 10 list. Another trend: More character-oriented toys related to movies and video games are returning as the pace of new movies and shows picks up, she noted.

What about electronic toys that require chips?

“A lot of this stuff is usually already prefabricated months and months and months ago, and it’s just a matter of getting it here,” Silva said, adding that for now the toy makers. expect the toy inventory to be actually quite good. “

Here’s a look at the top 10 most popular toys this season, according to Toy Insider:

1. Squishmallows Food Squad

Plush toys, available in sizes ranging from 3.5 inches to 24 inches, won popularity on TikTok and other social media. Characters include Carmelita the S’more, Bernardo the Burrito, Tex the Taco, Bernice the Boba, Sinclair the Avocado Toast, and Clara the Cupcake.

Suggested retail prices range from $ 2.99 to $ 59.

“You can’t find a retailer that doesn’t have Squishmallows,” Silva said.

Jazwares, the manufacturer, has “an excellent long-standing relationship in the specialty industry. So even in small neighborhood toy stores, you can also find Squishmallows ”.

Clara the cupcake

Initiated to courtesy toys

2. Leapfrog counting basket and scanner

Children carry the basket or turn it into a rolling cart. The game includes food to play, shopping lists, and an interactive scanner. The interactive toy reinforces learning. Players scan the items to discover their name, color and number. In “count mode”, players must follow the scanner instructions to scan food up to 10 times.

“It’s not just the role-playing aspect that is really important, but you also learn about numbers, shapes, colors, identifying different foods – there are so many educational games in there too. “said Silva.

The toy is recommended for ages 2 and up and has a suggested retail price of $ 34.99. It is available in most big box stores as well as on Amazon.

The basket and the counting scanner

Initiated to courtesy toys

3. Disney Junior Mickey Mouse Funhouse Wacky Wheeler Dump Truck (Just Play)

Motorized dump truck features Mickey in the driver’s seat. The truck moves forward, backwards, turns and capsizes. Children can create their own construction site or their own obstacle course.

For ages 3 and up. The item, with a suggested price of $ 49.99, is available at Walmart and other retailers.

Disney Junior Mickey Mouse Funhouse Wacky Wheeler

Initiated to courtesy toys

4. The Encanto Magical Casa Madrigal (Disney / Jakks Pacific)

The lights, sounds, music and features are directly related to the movie “Encanto”. The playset stands over 15 inches tall with three floors, seven pieces, a Mirabel doll and 15 accessories. Mirabel activates a music and light show throughout the house.

For ages 3 and up. Priced at $ 79.99 and available at Walmart, Target, and Amazon.

Disney’s magical Casa Madrigal

Initiated to courtesy toys

5. Hot Wheels Mario Kart Rainbow Road Race Circuit (Mattel)

The course reaches eight feet long and 24 inches high, with a straight or curved layout. Includes contextual features, 3D sculpted figures and parking spaces. Comes with two 1:64 scale die-cast Mario Kart karts, Mario and King Boo.

For ages 4 and up with a suggested price of $ 139.99. Available on Amazon, Entertainment Earth, Target, and Walmart.

Hot Wheels Mario Kart Rainbow Road

Photo courtesy of Toy Insider

Rounding out the top 10 most popular toys for the holidays this year, according to Toy Insider:

  • My Squishy Little Dumplings: Ages 4 and up, $ 14.99 at Amazon, Target, and Walmart.
  • Magic Mixies: ages 5 and up, $ 69.99 at AAFES, Amazon, Fred Meyer, HEB, HyVee, Meijer, Nebraska Furniture Mart, Target.
  • Osmo Genius Starter Kit: For ages 6 and up, $ 99 at
  • Tamagotchi Pix (Bandai America): Ages 6 and up, $ 59.99, major retailers.
  • BattleBots Arena Max: Ages 8 and up, $ 119.99, Amazon, Target.


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