The problem with always wanting to make our kids happy is that it often means buying them whatever we can afford (that’s for sure), without worrying about details like the toy brands they come from. We’re more concerned with how our kids will play and learn from their toys than who made them, right? But the point is, it’s actually entirely possible to be as conscientious about your children’s toy brands as you are about your own food and fashion choices.
We like to vote with our portfolios when it comes to supporting black-owned brands and boycotting companies whose CEOs don’t stand up for our own values. It’s such a relief to know that you can do the same with what you buy for your kids. It is, after all, their future that we think about when we talk about reducing our damage to the environment or working for a just and equal world. After generations of parents shrugging their shoulders and buying everything their child saw on TV, today we have much better choices.
You might think that in order to buy ethically made toys and products from companies that give back, your kids will have to play with rocks, recycled rags, UNICEF collection boxes and whatever. hoop and stick trick. see children playing with it in old movies. It isn’t, although these things can be fun too, probably. What we have listed here are the best brands of children’s toys that already make some of the most beloved and popular toys on the market. They are also companies that care about others, our children and the future of our planet.
We’re talking both about giant companies like LEGO, which have made a huge commitment to supporting Black Lives Matter this summer, and small independent mom-and-pop businesses like Cuddle + Kind. It’s amazing to think that buying trendy toys like Osmo’s LOL Surprise dolls and STEM-focused kits does more than just fulfill your child’s wishes. It could also help provide masks for first responders or school supplies for struggling teachers.
The thing is, if you’re going to buy a new soccer ball anyway, wouldn’t you love to know that some of your money goes to donate another ball to kids who don’t have one? When shopping for new blocks and stacking toys for your little one, wouldn’t you want to know that it won’t add to a sea of broken plastic and instead help plant new trees in South America? It’s all about making your toy dollars multitasking. And it’s about telling businesses that when they do the right thing, we’re careful.
If so, we can also hope that all of the top toy brands will follow suit.
A version of this story was originally published in July 2020.
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