The Toy Association is giving toy brands and retailers the chance to shine with an ‘exclusive’ event

Whether you’re a toy retailer looking to find out what popular brands have in store for 2023 or you’re a manufacturer with big plans for the season ahead, The Play Date is where you need to be.

The Toy Association and Adventure Media & Events are teaming up to host a one-day show on March 8, 2023 in New York City. The Play Date is a unique opportunity for toy companies to showcase their 2023 lines and give some sneak peeks of their top items.

“With the combined strengths of the Toy Association, Toy Insider and Toy Book, The Play Date will attract the powerful media that toy companies want to meet,” said Kimberly Carcone, executive vice president of global market events at L. association of the toy. “It’s an exclusive opportunity to show new lines and priority items at the start of the year”

The event will span two floors of event space with exhibit areas, private exhibits and sponsorship opportunities. Companies of all sizes are welcome and will have the opportunity to participate and present new products and prototypes.

Whether you’re looking to highlight spring and summer launches or offer a preview of the hottest toys for Holiday 23, the new Play Date is a strategic advantage for your 2023 media plans,” said Carcone.

The Play Date will be an invite-only media event. This is not a retail buyers event. More information will be released in the coming weeks.

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A journalism graduate of Southern Illinois University, Amanda Erd has worked as a writer and editor for daily newspapers in the Chicago area. She has won numerous awards from the Illinois Women’s Press Assn. for its titles, page designs and infographics.

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