These 6 emerging brands are redefining the investment handbag

Gone are the days when the appeal of a handbag was purely determined by its logo or shape (i.e. the Fendi baguette, the Dior saddle, the Chanel 2.55 or the Balenciaga motorcycle bag). While these bags will forever retain their appeal, that doesn’t mean there isn’t room for a new wave of handbags (and labels) with lasting appeal.

In fact, we are no longer looking for the ephemeral It bag of the season, but a timeless tote that embodies our values ​​as buyers and our human needs. We hold our bullion coins to a higher standard today, as we seek items that combine function and durability, ethics and sustainability, and of course, style.

As brands and consumers create and collect thoughtful accessories that will transport us into the future, a host of independent brands are re-evaluating what defines an investment handbag today. What these brands have in common is that they are rooted in the same principle: no sacrifice. What is elegant should also be functional, what is modern should also be timeless, and everything, no matter the size, shape or style, should be designed with our planet in mind.

So before investing in a handbag, ask yourself these questions: is it the kind of bag I will take everywhere, have forever, and pass on? Or is it the kind that satisfies a seasonal craving that I’ll want to throw away and consign in a few years? Below we share six emerging handbag brands that all say ‘yes’ to the first question.

Photo: Courtesy of Porto Studio

Loddie Allison launched Porto, a line of exquisitely crafted leather clutch bags, to shed excess weight and restore value to what is truly essential. “I wanted something that could carry my essentials in one place and move with me all day long, without having to think about it,” she says. Unlike a wallet or purse, the pouch carries your keys, phone, and cards in one place and can easily switch from wrists to larger bags, combining understated design with hassle-free utility. Unsurprisingly, the brand has found cult status among women who appreciate the calmer aspects of luxury (each clutch is handmade in Tuscany from nappa leather and organic cotton). “Our goal is to simplify,” remarks Allison, “In our industry, less is often so much more. Porto currently offers two pocket sizes that come in four neutral colors, with small collections introducing new colors seasonally. Allison says, “We will never create novelty for novelty. “

Porto Studio the mini bag

Porto Studio the mini bag

Photo: Courtesy of Savette

For Amy Zurek, naming her brand “Savette” after her mother’s maiden name was a happy decision. After all, the distinct styles of his mother and grandmother are what inspired the brand, to begin with. “My grandmother’s style is irreverent and modern. She introduced me to modern art and collected modernist jewelry – Georg Jensen, William Spratling sterling from Mexico and various others from his travels, ”Zurek explains. His mother’s style, on the other hand, is more traditional. “She wore luxury leather goods from houses like Hermès, Gucci, Goyard,” Zurek explains. These are the brands that made the biggest impression on Zurek growing up, so it’s no coincidence that luxury, sophistication, and craftsmanship are all sensibilities that she brought to Savette. “I felt the market was running out of luxury bags with a minimalist design without feeling anonymous,” she says. These timeless brands, she realized, all seem to have a recognizable element that makes them coveted without a garish logo. For Savette, tailor-made hardware that echoes the shapes of modernist sculpture and jewelry has become the subtle signature of the brand. Launched with just three styles, Zurek responds to the “less but better” mentality of today’s consumers by focusing on functionality and versatility. Its two larger styles, for example, feature a three-way convertible shoulder strap, which can be worn as a crossbody, over the shoulder, or as a handle.

Savette symmetry pouch leather tote

Savette Tondo 22 leather cross-body bag

Savette symmetry 19 leather cross-body bag

Savette Tondo 22 leather cross-body bag

Photo: Courtesy of Mas

Marie-Philippe Thibault’s design expertise is not simply the result of her experience with luxury brands like Hermès, The Row and Louis Vuitton. Design was rooted in his DNA. Coming from a long line of designers – his mother, grandmother and great-grandmother were all seamstresses – Thibault understood from an early age that producing a good product requires patience. With Mas, his new line of structural leather bags, Thibault places as much importance on the design process as on the products themselves. She encourages slow fashion by producing limited quantities using materials purchased from ethical suppliers in France and Canada, and she works closely with the manufacturers who assemble each bag by hand. She says spending time in the design process is what makes bags last; there is a precision and integrity behind the creation that bleeds into the products themselves. Mas bags are the forever kind. The popular Garden Tote, for example, while having a unique and modern shape, is still elegant and timeless. “For me,” says Thibault, “it reflects the enduring power of simplicity.

Photo: Courtesy of TL 180

It wasn’t that long ago that Rome-based brand TL 180 was a best-kept secret among a crowd of tasteful cool girls, just like its founders. Luisa Orsini, born in Italy, and Antonine Peduzzi, born in France, launched TL 180 with the aim of combining the nonchalant French attitude with the timeless quality of products made in Italy. It was only recently that they started partnering with global e-merchants, which gained them more international attention.

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