Vice Ganda’s makeup brand among top Filipino beauty brands to watch in 2023 — WGSN

Maridol Ranoa-Bismark –

October 21, 2022 | 12:45 p.m.

MANILA, Philippines – The pandemic cannot stop the cosmetics industry from spreading its wings in 2023.

In fact, trend forecasting company WGSN recently compiled a list of the best Filipino beauty brands to watch in 2023.

“Filipinos love their beauty products. While cautious spending is expected among consumers due to the lingering impact of the pandemic alongside global inflation, interest in beauty appears to remain high,” WGSN beauty analyst Christine Chua said in a statement sent to

“Value for money would primarily drive purchasing decisions of Filipino consumers, followed by ‘lazy’ beauty solutions that save effort, time and carbon footprint,” she added. .

Here’s a list of those high-potential local beauty solutions, according to WGSN’s Ones to Watch 2023: NextGen Filipino Beauty Brands Report.

Vice Cosmetics: For LGBTQ, by LGBTQ

Vice Ganda’s makeup brand does not discriminate based on age, shape, class, and color. It is PETA (People for the Ethical Treatment of Animals) certified, cruelty-free, paraben-free, and vegan. Creative direction and fan engagement through the exclusive Gandoll Co.mmunity Facebook group has grown the brand. Cisgender and transgender fans in the community served as role models. They interacted with fans via early product dibs, sale alerts and possible cameos on the brand’s IGTV or YouTube accounts. Members can chat with the internal Gandolls for advice.

Related: Vice Cosmetics Unveils Second BT21 Collection in Brand New Formulas

filipina beauty

Filipinta is coined from the words Filipina and “pinta”, or painting. “Morena” or olive-skinned models celebrate the warm complexion of the Philippines.

Comics, such as “Tales of Being a Dark-Skinned Girl in the Philippines”, which address color issues and the popularity of whitening products, are posted on social media. The brand harnesses the power of nostalgia, using common scenarios, like “sari-sari” (mom-and-pop) stores for its sari-sari store-like packaging.


Do not waste, do not want. Eco-friendly Akkula follows this adage through beauty products packaged in compostable and recyclable kraft paper. Its sustainable, vegan, zero waste and affordable products combat the harmful effects of plastic makeup in landfills. Clean and safe ingredients come from sustainable regenerative farms.

jelly time

This sexual wellness brand’s natural water-based personal lubricant aims to break sensual taboos. It is doctor approved, hypoallergenic, water based, pH balanced and suitable for sensitive skin, condoms and sex toys. The product is a response to the lack of clean and natural lubricants in the Philippines.

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