Warner Bros. Consumer Products and Post Consumer Brands Announce the Arrival of PEBBLES™ Cereals in Canada

TORONTO, March 7, 2022 /CNW/ – Yabba Dabba Doo, huh? Warner Bros. Consumer Products and Post Consumer Brands today announced Fruity PEBBLES™ and Cocoa PEBBLES™ cereals are now available in Canadian grocery stores. The ad comes in celebration of National Cereal Day, in addition to celebrating PEBBLES’ 50 years at the heart of pop culture.

PEBBLES Logo (CNW Group/Post Consumer Brands Canada)

First introduced in 1971, PEBBLES cereal was the first brand centered around a media character – named, of course, after Fred and Wilma Flintstones’ daughter, Pebbles, from the beloved animated series Hannah -Barbera, “The Flintstones”. Today, this classic cereal remains a breakfast staple: it’s the world’s best-selling children’s cereal brand. United Statesand over 1.4 billion bowls of PEBBLES cereal are enjoyed every year.

“We’ve heard countless stories of cross-border purchases of PEBBLES cereal to satisfy the cravings of Canadians,” said David Bagozzi, Vice President of Marketing, Post Consumer Brands Canada. “We’re thrilled to finally give Canadians what they’ve been asking for: PEBBLES cereal in Canada. This timeless cereal truly brings joy to breakfast time – we always say that when you start your day with PEBBLES cereal, amazing things can happen.”

This crunchy, crunchy rice cereal is now available in two delicious flavors, Fruity PEBBLES and Cocoa PEBBLES, at major grocery stores around the world. Canada.

And because PEBBLES cereal brings big flavor to big ideas, the brand has hosted a ton of crafts and fun activities online at www.postconsumerbrands.ca/brand/pebbles. Take a box, take a bowl and Yabba Dabba Doo YOU.

About post-consumer brands
Post Foods Canada Inc. is the maker of iconic ready-to-eat cereal brands including Shreddies, Honeycomb, Sugar Crisp, Alpha-Bits, Shredded Wheat, Great Grains, Honey Bunches of Oats and other great-tasting cereals. For more information, please visit www.postconsumerbrands.ca.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with top licensees worldwide on an award-winning range of toys, fashion, home decor and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swimming. The global success of the division’s themed entertainment businesses includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the world’s leading retail licensing and merchandising organizations.

THE FLINTSTONES and all related characters and elements © & ™ HB. (s22)

SOURCE Post-Consumer Brands Canada



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